Marketing Automation Specialist
Pubblicato il 21-09-2026 - Altro in Milano
Job Description
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Job Description
At EF Language Abroad, we believe that the world is better when people try to understand one another. Since 1965, we've helped millions of students discover new places, embrace diverse cultures, and gain fresh perspectives. We offer immersive language courses and programs across different languages, in the countries where they're spoken. Our global staff help students develop the language skills they need to achieve their dreams. This isn't your average job. Neither are the people who thrive here. You're analytical, detail-obsessed, and energized by turning data into action. You thrive in a fast-moving environment, love building systems that work while you sleep, and want a role where your technical skills have a real, measurable impact on the business. If you're ready to own customer lifecycle communications end-to-end and push the boundaries of what CRM automation can do, keep reading.
The Role
We are looking for a Marketing Automation Specialist to join our Marketing team and take full ownership of our CRM and customer lifecycle communications. This is a key role within the marketing team, responsible for building, managing and optimizing automated customer journeys across multiple touchpoints — including Email, WhatsApp, SMS and other owned channels. Working closely with Marketing and Sales, you will design personalized customer experiences that support every stage of the customer lifecycle: from lead generation and nurturing, through booking, pre-departure, in-destination communications, referrals, returners and cross-selling. We are looking for a proactive, detail-oriented individual with strong technical and analytical skills, who enjoys improving processes, testing new ideas and delivering measurable business results through automation.
What You'll Do
Build and manage automated journeys: Design, build and optimize customer journeys across Email, WhatsApp, SMS and other CRM channels using Salesforce Marketing Cloud
Own the copy: Write and optimize customer-facing communications ensuring consistency with EF's tone of voice and brand guidelines across all channels
Drive lifecycle marketing: Own communications from lead generation through booking, pre-departure, in-destination engagement, post-travel and alumni touchpoints
Personalize at scale: Create audience segmentation and tailored customer experiences based on behavior,
demographics and lifecycle stage
Collaborate cross-functionally: Coordinate with Marketing, Sales and Product teams to deliver integrated customer journeys across multiple languages
Execute with precision: Manage campaign execution, quality assurance, testing and performance monitoring end-to-end
Optimize continuously: Improve customer journeys through A/B testing, reporting and data-driven analysis
Keep it clean and compliant: Ensure CRM best practices, data quality and GDPR compliance at all times
Spot new opportunities: Identify automation opportunities to improve customer experience, operational efficiency and business performance
Who You Are
2+ years of experience in Marketing Automation, CRM or Lifecycle Marketing
Excellent copywriting skills with the ability to adapt messaging across different channels and audiences
Strong written communication skills with exceptional attention to tone, clarity and customer experience
Experience with Salesforce Marketing Cloud (Journey Builder, Content Builder and Automation Studio preferred)
Solid experience building automated customer journeys and audience segmentation
Good knowledge of SQL for audience creation and data analysis
Basic HTML/CSS knowledge for email editing is a plus
Understanding of CRM data models, relational databases and customer data flows
Knowledge of dynamic content and personalization — AMPScript is a definite plus
Strong project management and organizational skills
Analytical mindset with a KPI-driven approach
Excellent attention to detail and commitment to flawless execution
Fluent in English, both written and spoken
Additional languages? A definite advantage in our multicultural environment
Why EF — and Why Now
Base salary: €30.000 – €33.000 gross per year (RAL), in accordance with CCNL Commercio, commensurate with experience
Career advancement opportunities within our global organization
Friendly and international environment at a centrally located office
Daily awesomeness and monthly happy hours
Yearly trips and sponsored sport events
Regular trainings, training trips as well as employee events and kick-offs
Free EF Hello Premium App — keep levelling up your own language skills
Staff discounts on EF programs — travel and study at a fraction of the cost
Global partner discounts — perks that actually matter to your lifestyle
Be part of a truly international environment with an energetic team of co-workers by your side
Be part of a company that encourages personal aspirations and hard work with many job opportunities around the world
Work environment
This is a fully on-site role. Being together in person accelerates learning, strengthens team culture, and enables faster decision-making — all essential in a high-growth, performance-driven environment. We're not a corporate machine. We move fast, we promote from within, and we give ambitious people the space to grow. If you're ready to build something, this is where you start.
About EF Education First
At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs — focused on language, travel, cultural exchange, and academics — turn dreams into international opportunities. When you join EF, you join a multicultural and diverse community working across more than hundreds of schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about — we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer, and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique. Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, São Paulo, Tokyo, Zürich, and more. Learn more at https://www.ef.com. EF is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. All positions are subject to a criminal background and/or reference checks, as applicable.
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