Field Marketing Manager, Italy
Pubblicato il 21-09-2026 - Confidential in Firenze
We are looking for a commercially driven and strategically minded B2B Field Marketing Manager to take full ownership of marketing activities in Italy . brThis is a high-impact role responsible for developing and executing the Italian marketing plan end-to-end, with clear accountability for pipeline generation, revenue contribution, and return on investment. brActing as a strategic partner to sales leadership, you will align marketing activities with commercial priorities, influence go-to-market strategy, and deliver measurable business outcomes. You will work cross-functionally with sales teams, distribution partners, and international marketing colleagues to design and execute integrated campaigns, field programmes, and partner marketing initiatives that strengthen brand presence, deepen customer engagement, and drive growth. brOwn the Italian marketing strategy and plan: Develop and execute the annual marketing plan, aligning activities, budget, and priorities with business objectives and growth targets. brDevelop and optimise the marketing revenue engine: Track and measure marketing performance end-to-end, from initial engagement through to pipeline creation and revenue impact. brCustomer engagement lead generation: Build strong relationships with customers through direct engagement, driving lead generation and supporting sales growth. brStrengthen brand presence in the Italian market: Manage and influence partner marketing activities: Work closely with key distribution partners to elevate local marketing standards, align on joint initiatives, and drive consistent brand representation and demand generation. brDevelop and grow press engagement opportunities and maintain relationships with local institutions, associations, and industry organisations. brAdapt marketing assets to suit the Italian market and ensure digital channels remain up to date with relevant local content and news.
brCreate selected local marketing content to complement global campaigns and initiatives. brData coordination: Support segmentation projects and manage local data utilisation to target the right audiences effectively. brCollaboration: Work closely with local sales teams and international marketing stakeholders to align activities and maximise results. brBudget management: Control marketing spend, prioritise investments, and make data-driven decisions to maximise ROI. brStrong commercial mindset with the ability to link marketing activities directly to revenue outcomes. brProven ability to operate as a strategic partner to sales and influence senior stakeholders. brExpertise in developing and executing integrated B2B marketing plans in complex environments. brStrong understanding of local marketing strategies and event planning. brProficiency with CRM and marketing automation platforms. brExcellent organisational and project management skills. brStrong interpersonal and communication skills. brCustomer-focused mindset with a proactive and results-driven approach. brAbility to manage multiple priorities and deliver effective marketing programmes. brCollaborative team player who can work effectively across departments and functions. brCultural awareness and experience working with geographically dispersed teams. brStrong attention to detail and ability to manage multiple projects simultaneously. brQualifications Experience brBachelor's or Master's degree in Marketing or a related field. brMarketing or event management certifications are advantageous. brMinimum 6 years of experience in B2B marketing, demand generation, or a similar role. brExperience working with distribution partners and managing partner relationships. brExperience organising and delivering customer-facing events. brExcellent written and spoken Italian, with a high level of English proficiency. brStrong working knowledge of CRM and marketing automation platforms (e.g. Salesforce, Pardot). Flexibility to travel regularly within Italy and occasionally across Europe.