19 set - Milano
Nike
Overview
In this role you drive Italy-specific brand marketing by translating consumer insights and cultural trends into authentic brand experiences.
You will collaborate cross-functionally to plan and execute seasonal initiatives, community activations, and partnerships with athletes and creators, strengthening Nike's connection with Italian consumers.
You'll bridge consumer landscapes and brand priorities to deliver premium storytelling across sport and lifestyle.
This position sits at the intersection of sport, culture, and community, offering meaningful impact in Italy.
Responsabilità
Monitor consumer trends, cultural movements and marketplace dynamics to identify opportunities
Build connections with local communities, creators, athletes and cultural partners for authentic engagement
Support development and execution of seasonal marketing initiatives and key brand moments
Develop presentations, consumer insights recaps and project materials for local and EMEA audiences
Manage project workstreams and coordinate internal and external partners for successful execution
Collaborate with cross-functional teams to deliver integrated brand experiences across sport and lifestyle
Support planning and execution of consumer activations, events, community programs, productions and campaigns
Partner with agencies and vendors to ensure high-quality creative and operational execution
Translate consumer and cultural insights into impactful storytelling and brand experiences
Capture learnings from projects to inform future opportunities
Role sits at the intersection of sport, culture and community to build meaningful connections in Italy
Requisiti fondamentali
Strong understanding of the Italian consumer landscape and marketplace dynamics
Genuine passion for sport and culture shaping consumer behavior
Ability to identify insights and translate into brand opportunities and experiences
Strong storytelling and presentation skills for clear decks and recaps
Excellent organizational and project management abilities
Strong stakeholder management and cross-functional collaboration
Collaborative mindset with ability to work across functions
Attention to detail and premium execution
Experience supporting events, activations, productions or campaigns
Fluent in English and Italian (verbal and written)
collaboration
proactivity
curiosity
storytelling and deck creation
presentation materials for local/EMEA audiences
project management coordination
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