Brand Marketing Specialist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7zmcly

Overview In this role you drive Italy-specific brand marketing by translating consumer insights and cultural trends into authentic brand experiences. You will collaborate cross-functionally to plan and execute seasonal initiatives, community activations, and partnerships with athletes and creators, strengthening Nike’s connection with Italian consumers. You’ll bridge consumer landscapes and brand priorities to deliver premium storytelling across sport and lifestyle.

This position sits at the intersection of sport, culture, and community, offering meaningful impact in Italy.

Responsabilità

- Monitor consumer trends, cultural movements and marketplace dynamics to identify opportunities
- Build connections with local communities, creators, athletes and cultural partners for authentic engagement
- Support development and execution of seasonal marketing initiatives and key brand moments
- Develop presentations, consumer insights recaps and project materials for local and EMEA audiences
- Manage project workstreams and coordinate internal and external partners for successful execution
- Collaborate with cross-functional teams to deliver integrated brand experiences across sport and lifestyle
- Support planning and execution of consumer activations, events, community programs, productions and campaigns




- Partner with agencies and vendors to ensure high-quality creative and operational execution
- Translate consumer and cultural insights into impactful storytelling and brand experiences
- Capture learnings from projects to inform future opportunities
- Role sits at the intersection of sport, culture and community to build meaningful connections in Italy

Requisiti fondamentali

- Strong understanding of the Italian consumer landscape and marketplace dynamics
- Genuine passion for sport and culture shaping consumer behavior
- Ability to identify insights and translate into brand opportunities and experiences
- Strong storytelling and presentation skills for clear decks and recaps
- Excellent organizational and project management abilities
- Strong stakeholder management and cross-functional collaboration
- Collaborative mindset with ability to work across functions
- Attention to detail and premium execution
- Experience supporting events, activations, productions or campaigns
- Fluent in English and Italian (verbal and written)

- collaboration
- proactivity
- curiosity
- storytelling and deck creation
- presentation materials for local/EMEA audiences
- project management coordination

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7zmcly