Marketing Director
Pubblicato il 21-09-2026 - The Tour Guy in Asti
pbCompany Overview /b /ppbr/ppWe are The Tour Guy, provider of incredible tours and authentic experiences for English-speaking travelers across Europe and the U.S.A. We follow the Golden Rule of travel: treat vacations like you want yours treated. /ppbr/ppbAbout the Role /b /ppbr/ppThe Tour Guy is a tour operator and travel marketplace, and we're looking for a Marketing Director to lead our marketing organization and drive the next stage of our growth. /ppbr/ppThis is a hands-on leadership role for someone who combines strategic vision with the drive to execute. You’ll expand our demand-generation efforts, lead a talented team across social, PR, and performance marketing, and partner closely with business leadership to turn company initiatives into marketing campaigns that move the needle. /ppbr/ppAs we continue to add new trip markets, you'll be responsible for making sure every launch is backed by a coordinated, scalable marketing push. From paid campaigns to email automation to newsletter-driven traffic. The ideal candidate is a proven people manager with a track record of scaling marketing reach and revenue in a fast-moving, multi-channel environment. /ppbr/ppbKey Responsibilities /b /ppbr/pulliLead, mentor, and manage our team carrying social, video, PR, ads, CRM, blog, and newsletter. /liliPartner with the Head of Business Operations and Head of Marketplace (PTR) to understand upcoming business initiatives, including new trip market launches, and translate them into coordinated marketing campaigns. /liliDesign and oversee full-funnel campaigns for each new market launch,
spanning paid advertising, email automation, and newsletter/"instant traffic" campaigns. /liliOwn overall marketing performance: set KPIs and budgets across channels, track results through weekly workflows, and report progress and recommendations to company leadership. /liliScale our already strong marketing playbook and processes into new markets. /liliChampion a content strategy centered on self-created and UGC content to build brand authenticity and reach. /liliIdentify and execute opportunities to scale marketing reach, grow sales, and drive overall business performance. /li /ulpbr/ppbDesired Experience /b /ppbr/pulli10+ years of progressive marketing experience, including 5+ years in a leadership or management role overseeing multi-discipline teams (e.g., social, PR, paid media, email/CRM). /liliExperience in travel, tourism, hospitality, or online marketplace/e-commerce businesses strongly preferred. /liliExperience managing paid media programs using Google Ads and Meta Ads Manager. /liliExperience with email marketing/marketing automation platforms, specifically Klaviyo.
/liliExperience with web analytics and attribution tools including Google Analytics (GA4), Google Search Console, Looker Studio, etc. /liliExperience planning and launching marketing campaigns for new products, markets, or regions at scale. /liliExperience leveraging AI to create automation, workflows, and actionable reports /li /ulpbr/ppbDesired Skills /b /ppbr/pulliStrong people leadership and management skills, with the ability to coach, motivate, and develop a team across disciplines. /liliStrategic vision paired with a hands-on, execution-oriented drive. /liliExcellent communication skills and stakeholder management, including working closely with Business Operations and Marketplace leadership. /liliData-driven decision-making, with the ability to translate performance data into clear action plans. /liliBudget planning and resource allocation across multiple marketing channels. /liliStrong written and verbal communication skills in English /liliAbility to build and scale repeatable marketing processes and playbooks. /liliWorking knowledge of social/UGC content strategy and PR fundamentals. /li /ulpbr/ppbWhat we offer: /b /pulliPermanent Contract /liliSalary Range: RAL €65,000 - €100,000 /liliMeal vouchers (€7 per day) in accordance with internal company policy /li /ul pAt The Tour Guy we offer equal opportunities. We are committed to treat all candidates equally based on their skills, achievements and experience regardless of their race, nationality, sex, age, disability, sexual orientation, gender identity or any other classification protected by law. /ppbr/p