Media, Programmatic
Pubblicato il 21-09-2026 - Sisal in Italia
Location: Milano, Roma, Porcari (LU)
About Us
Flutter, the world’s largest online sports betting and iGaming group listed on the London and New York stock exchanges, is home to the Southern Europe & Africa (SEA) region, featuring iconic brands like Sisal, Snai and PokerStars, a globally loved brand that embodies innovation and ambition, with significant growth potential in a dynamic market.
What you’ll do:
In this role, you will operate with a high degree of autonomy, transforming business objectives into high-performing media strategies and scaling your leadership as our digital footprint expands.
You will:
- Shape the omnichannel media strategy, defining the budget allocation and channel mix (Digital, Programmatic, Paid Social, and Traditional Media) to maximize ROI and brand awareness.
- Lead the Social Media roadmap, steering content strategy, community management, and paid amplification across all platforms, ensuring alignment with brand identity.
- Own the Programmatic and performance ecosystem, independently overseeing DSP selection, audience targeting,
and real-time bidding data to optimize campaign efficiency.
- Drive cross-functional collaboration with internal teams (Creative, Brand, Data, and E-commerce) to align media outputs with product launches and business priorities.
- Manage agency relationships, leading media, creative, and tech agencies to ensure flawless execution and high-quality deliverables within deadline.
- Pioneer data-driven optimization, setting up KPIs, building performance dashboards, and translating complex analytics into actionable insights for senior leadership.
- Oversee budget management, independently tracking media investments, negotiating agency fees, and ensuring total alignment with financial guidelines.
What you’ll bring:
- Proven experience (5+ years preferred) in media planning, programmatic buying, and social media management, either agency-side or in-house.
- Autonomous strategic thinking, with a track record of build