Copywriter / SEO Copywriter
Pubblicato il 22-09-2026 - Altro in Scarperia e San Piero
Florence · 32-40 hours per week
Words need to do their job.
Stop the scroll. Give a brand its voice. Turn a search into an answer. Move people to take action.
CM5M is looking for a mid-level Copywriter / SEO Copywriter who can move from a social caption to an optimised article, from a newsletter to a paid campaign, while always keeping the tone, objective and audience clear.
We need someone who can understand a brief, find the right angle, choose the right words and adapt them to different formats, platforms and brands.
About CM5M
CM5M is an independent marketing and communications agency based in Florence.
We work with companies across the food, hospitality, lifestyle and B2B sectors, building tailored projects that bring together strategy, copywriting, design, content, SEO and paid media.
Today, we coordinate a team of around ten professionals and a trusted network of specialists, managing 18 active assignments and predominantly long-term client relationships. Selected clients include Savini Tartufi, Villa Cora, Torre a Cona, Pasta Tirrena and ROSSS.
What you will do:
Write captions, recurring content formats and copy for social media content calendars, adapting to different tones of voice.
Develop articles, guides and other SEO content based on client objectives and search intent.
Conduct keyword research and analyse search results to identify topics, priorities and opportunities.
Optimise content on-page, working on structure, titles, headings, metadata, readability and internal linking.
Write newsletters, direct email campaigns and email sequences with informational, commercial or retention objectives.
Develop headlines, body copy, calls to action and copy variations for paid campaigns.
Turn briefs and client requests into clear, distinctive copy aligned with the wider strategy.
Research different sectors and subjects, checking sources, data and information before writing.
Edit and improve existing copy, recognising what is generic, repetitive or ineffective.
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