22 set - Italia
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WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
We are seeking an enthusiastic and skilled Senior Associate, Consulting Seo to join our dynamic team. This role is crucial for integrating SEO into complex digital performance-driven strategies, directly impacting client success. The candidate will be responsible for leading and executing all SEO activities, including technical assessments, content strategies, and comprehensive link building, to significantly enhance search engine rankings for prestigious client companies across diverse industries.
You will deliver high-standard strategic and operational support, ensuring robust digital presence and growth for our clients.
Skills and Experience
Analyze business requirements to propose and implement high-performing SEO project solutions tailored to client objectives.
Conduct ongoing, in-depth keyword research, including discovery and expansion of new keyword opportunities.
Research, develop, and implement technical and content recommendations to achieve optimal SEO performance.
Develop and execute comprehensive link building strategies.
Integrate SEO strategies effectively within broader digital marketing scenarios, aligning with client needs and other digital levers
Implement and test optimization techniques for Large Language Models (GEO and AEO), refining the structure and semantics of content to maximize visibility and relevance in generative search responses.
Provide thorough and in
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