22 set - Italia
Jobgether
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing & Data Analyst based in Italy.
This is a hands-on analytics role responsible for connecting marketing performance, product behavior, and customer retention data.
You will own reporting and tracking across acquisition channels and help ensure business decisions are based on accurate, reliable information.
The role spans the full customer journey, including acquisition, funnels, conversion, subscriptions, retention, and lifetime value.
You will combine analytical expertise with technical tracking skills across tools such as GTM, GA4, Mixpanel, BigQuery, and marketing platforms.
You will investigate discrepancies, troubleshoot tracking issues, and continuously improve data quality across reporting systems.
Your analysis will help marketing, product, and business teams identify opportunities, evaluate experiments, and improve performance.
The position is ideal for an independent, detail-oriented analyst who enjoys working at the intersection of data,
technology, and growth.
Accountabilities
- Own marketing and product analytics, tracking, and reporting across acquisition channels.
- Analyze performance throughout the customer journey, from acquisition and funnel conversion through subscription performance, retention, and lifetime value.
- Track and analyze key metrics including CAC, ROAS, conversion rate, LTV, cohorts, rebills, cancellations, refunds, and churn.
- Identify performance trends, changes, anomalies, and opportunities for improvement.
- Translate complex datasets into clear reports and actionable insights for marketing, product, and business teams.
- Analyze user behavior and acquisition funnels to identify conversion opportunities.
- Evaluate A/B tests across landing pages, pricing structures, and customer journeys.
- Assess experiment results and communicate findings to relevant stakeholders.
- Monitor attribution ac
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