22 set - Roma
BUCHI Laboratory Equipment
About the Role
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We are looking for a Digital Channel Manager to lead our digital marketing team and drive our global digital strategy across paid media, SEO, AI search, e-commerce, and third-party platforms.
You will connect our different digital channels into one integrated approach, develop your team, and ensure our digital investments deliver measurable business impact.
The job can be placed in any of our office locations: Germany, France, UK, Spain, Italy, Benelux, Nordics.
Your Responsibilities
Lead and develop specialists across Paid Social, SEA, SEO, AI/LLM Search, E-Commerce, and Third-Party Platforms
Define and execute the global digital marketing strategy, roadmap, and KPIs
Own the digital marketing budget and optimize investments based on performance and ROI
Drive paid media and organic search performance across key platforms
Develop our approach to AI/LLM search visibility as customer search behavior evolves
Work with the e-commerce team to improve acquisition, conversion, and the digital customer journey
Manage our presence across relevant marketplaces, distributor sites, and other external platforms
Partner with Brand, Content, Product, Sales, and regional teams to deliver integrated campaigns
Translate digital performance into clear insights and recommendations for senior stakeholders
What You Bring
6+ years of digital marketing experience, including 2+ years leading a team
Broad experience across paid media, SEA, SEO, e-commerce, and digital platforms
Proven experience managing digital budgets with clear ROI accountability xpavfwm
Strong understanding of SEO and emerging AI/LLM search
Experience with e-commerce platforms and analytics tools such as GA4
Strong analytical, people leadership, project and stakeholder management skills
Ideal to have worked with Salesforce
Experience in an international & multicultural envi
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