22 set - Alba
Ferrero International
About the Role
As a Corporate Communication Specialist, you will play a key role in strengthening Ferrero’s corporate reputation and presence while contributing to the promotion of its identity, values, and brand image. Covering this position, you will consolidate your knowledge on how to develop and execute integrated communication initiatives across traditional and digital channels, helping to ensure consistency, visibility, and effectiveness in every communication activity.
Main Responsibilities
As a junior professional, you will support the monitoring and analysis of reputational KPIs and communication performance indicators, contributing to the evaluation of corporate equity development. You will help create materials and presentations that reinforce Ferrero’s identity and reputation, identifying the most appropriate channels to engage different audiences across both traditional and digital media. Together with the team, you will be responsible for developing engaging content and drafting communications for various corporate initiatives, including press releases,
media materials, interviews, videos, and digital assets. You will support the management of Ferrero Italia’s digital channels, including social media platforms and websites, ensuring content remains relevant, engaging, and aligned with company objectives. Moreover, you will contribute to the preparation of daily press, web, and social media reviews, providing valuable insights on topics relevant to the company’s reputation and visibility. Working cross-functionally with Marketing and Business Support & Relationships teams, you will help ensure the successful execution of brand initiatives by supporting their feasibility, visibility, and communication effectiveness. In partnership with your Manager, you will develop and maintain relationships with journalists, influencers, communication agencies, research institutions, and other external stakeholders. In addition, you will manage crisis communication ac
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