22 set - Milano
Sisal Italia
Media, Programmatic & Social Media ManagerLocation: Milano, Roma, Porcari (LU)
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About usFlutter, the world’s largest online sports betting and iGaming group listed on the London and New York stock exchanges, is home to the Southern Europe & Africa (SEA) region, featuring iconic brands like Sisal, Snai and PokerStars, a globally loved brand that embodies innovation and ambition, with significant growth potential in a dynamic market.
What you’ll doIn this role, you will operate with a high degree of autonomy, transforming business objectives into high-performing media strategies and scaling your leadership as our digital footprint expands.
- Shape the omnichannel media strategy, defining the budget allocation and channel mix (Digital, Programmatic, Paid Social, and Traditional Media) to maximize ROI and brand awareness.
- Lead the Social Media roadmap, steering content strategy, community management, and paid amplification across all platforms,
ensuring alignment with brand identity.
- Own the Programmatic and performance ecosystem, independently overseeing DSP selection, audience targeting, and real-time bidding data to optimize campaign efficiency.
- Drive cross-functional collaboration with internal teams (Creative, Brand, Data, and E-commerce) to align media outputs with product launches and business priorities.
- Manage agency relationships, leading media, creative, and tech agencies to ensure flawless execution and high-quality deliverables within deadline.
- Pioneer data-driven optimization, setting up KPIs, building performance dashboards, and translating complex analytics into actionable insights for senior leadership.
- Oversee budget management, independently tracking media investments, negotiating agency fees, and ensuring total alignment with financial guidelines.
What you’ll bring
- Proven experience (5+ years preferred) in media
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ALI professional
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