22 set - Varese
WPP Media
Senior Associate, Activation Media Solutions
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Senior Associate, Activation Media Solutions to join our growing WPP Media team. In this role, you will be responsible for the end-to-end programmatic activation workflow, from processing initial client briefs, drafting strategic proposals, and securing bookings, to hands-on campaign setup in DSPs, execution, ongoing optimization, and in-depth performance analysis with actionable insights.
You will be a key contributor to the success of our clients' campaigns, leveraging your expertise in programmatic technologies, audience targeting, and activation best practices to drive impactful results. This role requires a solid understanding of the programmatic landscape, excellent analytical and reporting skills, and the ability to collaborate effectively with internal agency teams, clients, media partners, and execution units.
Skills and Experience
- Receive, process, and evaluate programmatic briefs from agency and client teams to ensure all strategy and activation requirements are aligned.
- Develop comprehensive programmatic campaign strategies, media plans, and proposals based on overall advertiser goals, target audience, budget, and desired outcomes.
- Supervise the insertion order (IO) and booking process, ensuring adherence to terms and conditions, as well as handling cancellations and re-allocations in a timely manner.
-
23 set - Lecce
Snai
23 set - Tempio Pausania
Serafina
23 set - Grosseto
Il Globo Vigilanza
23 set - Bolzano
Kpmg Italy