Copywriter / SEO Copywriter
Pubblicato il 22-09-2026 - CM5M — Ci Metti Cinque Minuti Srls in Firenze
ph3Florence · 32-40 hours per week /h3 pWords need to do their job. /p pStop the scroll. Give a brand its voice. Turn a search into an answer. Move people to take action. /p pCM5M is looking for a mid-level Copywriter / SEO Copywriter who can move from a social caption to an optimised article, from a newsletter to a paid campaign, while always keeping the tone, objective and audience clear. /p pWe need someone who can understand a brief, find the right angle, choose the right words and adapt them to different formats, platforms and brands. /p h3About CM5M /h3 pCM5M is an independent marketing and communications agency based in Florence. /p pWe work with companies across the food, hospitality, lifestyle and B2B sectors, building tailored projects that bring together strategy, copywriting, design, content, SEO and paid media. /p pToday, we coordinate a team of around ten professionals and a trusted network of specialists, managing 18 active assignments and predominantly long-term client relationships. Selected clients include Savini Tartufi, Villa Cora, Torre a Cona, Pasta Tirrena and ROSSS. /p h3What you will do: /h3 ul liWrite captions, recurring content formats and copy for social media content calendars, adapting to different tones of voice. /li liDevelop articles, guides and other SEO content based on client objectives and search intent. /li liConduct keyword research and analyse search results to identify topics, priorities and opportunities. /li liOptimise content on-page, working on structure, titles, headings, metadata, readability and internal linking. /li liWrite newsletters, direct email campaigns and email sequences with informational, commercial or retention objectives.
/li liDevelop headlines, body copy, calls to action and copy variations for paid campaigns. /li liTurn briefs and client requests into clear, distinctive copy aligned with the wider strategy. /li liResearch different sectors and subjects, checking sources, data and information before writing. /li liEdit and improve existing copy, recognising what is generic, repetitive or ineffective. /li liManage feedback, revisions and different versions without losing consistency throughout the process. /li liCollaborate with creative directors, designers, SEO specialists, paid media specialists and project managers. /li liUse AI tools to support research and workflow while retaining responsibility, control and judgement over the final result. /li /ul h3Who we are looking for: /h3 ul liYou have between three and five years of professional experience in copywriting, content production or digital communications. /li liYou have a portfolio that demonstrates your ability to work across different formats, objectives and tones of voice. /li liYou write Italian to full professional standard and have at least C1-level English. /li liYou can write concise, immediate copy as well as longer, structured and thoroughly researched content.
/li liYou understand the differences between writing for social media, advertising, email marketing and organic search. /li liYou can conduct keyword research, interpret search intent and structure content accordingly. /li liYou understand on-page optimisation and can apply it without sacrificing clarity, natural language or brand identity. /li liYou are familiar with tools such as Semrush, Ahrefs, Google Search Console or equivalent platforms. /li liYou know how to work with reliable sources, verify information and recognise when further research is needed. /li liYou can change register without losing accuracy or distinctiveness. /li liYou welcome editorial discussion and can explain your choices without treating every revision as a personal attack.You are precise when managing briefs, files, feedback and deadlines. /li liPrevious agency experience or experience managing content for multiple clients is strongly preferred. /li liExperience in the food, hospitality, lifestyle or B2B sectors is a plus. /li /ul pWe are not looking for a technical SEO specialist. We do, however, expect genuine autonomy in keyword research, search-intent analysis and on-page content optimisation. /p h3What we offer /h3 ul liOperational autonomy and direct collaboration with the creative direction. /li liA close-knit team with complementary skills. /li liA commitment of between 32 and 40 hours per week. /li liA primarily office-based working arrangement at our Florence headquarters. /li liCompensation and contractual terms based on experience and the actual working arrangement. /li /ul pApplications are welcome from people of all genders. /p /p #J-18808-Ljbffr