Manager, Marketing, Italy

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/804leh

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
WPP Media is looking for a Marketing Manager to join its Marketing team in Italy.
The successful candidate will contribute to defining and implementing marketing activities in the Italian market. The role requires a cross-functional approach, combining strategic vision, strong organizational skills and hands‑on execution. The successful candidate will work closely with internal stakeholders, international counterparts and partners, managing CRM communications for the agency’s clients,



preparing analyses and materials for management, and supporting the team in organising events.
Skills and Experience
- Independently managing CRM and marketing automation activities, including the configuration and management of the platform, modules, workflows, templates and communication personalization logic
- Managing the end-to-end newsletter creation and distribution process, from planning through the development and management of the editorial calendar
- Ensuring the database of clients and stakeholders is kept up to date, accurate and properly managed, in compliance with applicable regulations and policies
- Monitoring email marketing campaign performance, preparing regular reports and analyses, identifying optimization opportunities
- Analyzing data, market benchmarks and rankings, translating them into summaries and materials to support management decision-making
- Supporting the organization of

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/804leh