Retail Activation Specialist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/806wmk

ph3bAbout the Role: /b /h3 pWe are looking for an energetic, creative and highly communicative professional to join our Retail Team.
/p pThe role will primarily focus on the local execution of the OPPO All-People Marketing Program, the organization of offline activities in retail stores, universities and other relevant locations, as well as providing operational support for co-marketing initiatives with retail partners.
/p pYou will work closely with the Retail, Marketing and Sales teams to turn campaign ideas into engaging local activities and digital content.
/p h3bKey Responsibilities: /b /h3 h3bAll-People Marketing /b /h3 ul liSupport the planning and local execution of the OPPO All-People Marketing Program.
/li liIdentify and engage suitable internal participants, retail staff or other local contributors in marketing activities.
/li liCoordinate the creation of short videos, social media content and other digital materials.
/li liSupport participants in developing engaging TikTok and other social media accounts.
/li liMonitor participation, content output and campaign performance, and collect successful cases and best practices.
/li liPrepare regular updates and reports on campaign progress and results.
/li /ul h3bOffline Activities /b /h3 ul liSupport the planning and execution of offline marketing activities in retail stores, universities and other relevant locations.
/li liCoordinate roadshows, product-experience activities, photography-related events and other consumer engagement initiatives.
/li liLiaise with internal teams, retail partners, universities, agencies and suppliers to ensure smooth execution.
/li liPrepare presentation materials, event content, promotional materials and operational checklists.




/li liProvide on-site support and ensure that activities are delivered on time and in line with OPPO brand standards.
/li liCollect participant feedback and activity data and support post-event reviews.
/li /ul h3bCo-Marketing Support /b /h3 ul liProvide operational support for co-marketing initiatives with key retail partners.
/li liAssist in preparing campaign proposals, presentations, materials and implementation plans.
/li liCoordinate with the Retail, Sales and Marketing teams on campaign timelines and execution requirements.
/li liFollow up on activity implementation and collect supporting documents, photos and performance data.
/li liSupport budget tracking, internal approval processes and post-campaign reporting.
/li liHelp identify execution issues and propose practical improvements for future activities.
/li /ul h3bWhat We're Looking For: /b /h3 ul li1–3 years of professional experience in marketing, retail activation, event coordination, social media, trade marketing or a related field.
/li liStrong interest in digital content, social media and consumer engagement.
/li liHands-on experience in organizing offline activities or creating digital content would be an advantage.
/li liGood organizational and project-coordination skills, with strong attention to detail.
/li liCreative, proactive and comfortable working with different internal and external stakeholders.
/li liProficiency in Microsoft Office, particularly PowerPoint and Excel.
/li liFamiliarity with TikTok and other major social media platforms.
/li liFluent in Italian and English; Chinese would be considered an advantage.
/li liWillingness to travel frequently across Italy according to business and event requirements.
/li /ul pRAL: starting from €30K /p /p #J-*****-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/806wmk