Brand Manager Immunology - maternity leave

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8091sp

ppSalary Range: 44.100,00 € - 81.900,00 € /ph3Job Description Summary /h3pThe Brand Manager is accountable for translating International and Regional Therapeutic Area strategy into locally relevant brand plans and executing them to deliver sustainable growth, market share, and patient impact for assigned brands. The role leverages local insights to optimize the marketing mix across the brand lifecycle and works cross functionally to ensure effective, compliant execution in line with Novartis values and ethics. /ph3Key responsibilities /h3ulliOwn end ‑ to ‑ end accountability for one or more brands across their lifecycle /liliTranslate global strategy into a local brand plan with clear objectives , target audiences, messaging, and omnichannel execution. /liliExecute integrated omnichannel campaigns and optimize marketing mix using data, insights, and tools (e.g., DRO). /liliDefine customer segmentation, prioritization, and design ICE ‑ aligned customer journeys; train sales teams on messaging and tactics. /liliDeliver sales, growth, and market share targets; lead forecasting, demand planning, and budget management. /liliLead brand launches and readiness activities, coordinating cross ‑ functional teams (Sales, Medical, Value Access). /liliMonitor performance via KPIs and insights, continuously refining strategy, campaigns, and execution quality. /liliEnsure compliant execution, effective agency collaboration, content reuse, and strong engagement with HCPs and stakeholders. /li /ulh3Essential requirements /h3ulliUniversity degree in Life Sciences, Marketing, Business, or related field; fluency in English and Italian.



/liliExperience in pharmaceutical brand management or marketing roles; experience in Immunology will be considered a plus. /liliStrong understanding of pharma markets, customers, and healthcare systems. /liliProven ability to develop and execute brand strategies and tactical plans. /liliSolid omnichannel marketing and campaign execution skills. /liliStrong financial acumen, including budgeting and resource management. /liliExperience in cross-functional leadership within matrix organizations; effective stakeholder management. /liliStrategic, data‑driven mindset with ability to manage complexity, leverage digital/AI tools, and uphold high ethics and compliance standards. /li /ulh3Why Novartis? /h3pOur purpose is to reimagine medicine to improve and extend people's lives and our vision is to become the most valued and trusted medicines company in the world. With our people. It is our associates that drive us each day to reach our ambitions. Be a part of this mission and join us! Learn more here: /ph3Benefits and rewards /h3pRead our handbook to learn about all the ways we'll help you thrive personally and professionally: /ph3Commitment to Diversity and Inclusion /h3pNovartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve. /ph3Skills Desired /h3ulliAsset Management /liliCommercial Excellence /liliCross-Functional Collaboration /liliDigital Marketing /liliInfluencing Skills /liliOperational Excellence /liliProduct Lifecycle Management (PLM) /liliProduct Marketing /liliStakeholder Engagement /liliStakeholder Management /li /ul /p #J-18808-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8091sp