22 set - Pavia
Ing Banking
Overview In this role you translate user behavior and funnel data into actionable insights to improve conversion across web and app channels. You work within a multidisciplinary analytics and performance team to scale the marketing engine quickly and sustainably, balancing quick wins with long-term growth. You'll analyze acquisition funnels, tagging strategies, and on-page behavior to pinpoint friction and opportunities, and you'll partner with content and performance leads to optimize paid traffic and downstream conversions.
Retribuzione / Benefits Flexible Lavoro da remoto Competitive base salaries and performance bonuses Meal vouchers and corporate restaurant/bar Pension fund and welfare plan Lots of training and development opportunities Analyse acquisition funnels to identify drop-offs and improvement opportunities Co‐design and maintain tagging/measurement strategy (events, conversions) and implementation Study on-page user behavior using session recordings, heatmaps,
and click analysis to uncover friction Translate data insights into actionable recommendations for Content Marketing Specialists Partner with performance and commercial leaders to assess paid traffic quality and impact on conversions Build and maintain dashboards to monitor funnel health and KPI trends Support design of A/B tests with data hypotheses and post-test analyses 5+ years of experience in a Digital Analytics role ~ Degree in Digital Marketing, Statistics, Engineering, or Economics ~ English proficiency ~ Experience with analyzing user digital behavior (APP & WEB) ~ Proficiency with Adobe Analytics, Amplitude, Optimizely CMS, Hojtarù ~ Cross‐functional collaboration ~ Strong communication and storytelling with data ~ Adobe Analytics ~ Optimizely CMS
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