22 set - Treviso
Delonghi
Overview In this role you drive growth for De'Longhi's Coffee portfolio by translating shopper insights into innovative in-store activations and shelf-level excellence. You bridge ideation and execution, aligning global teams to deliver category growth and strengthen market leadership. You analyze market trends and consumer needs to shape a compelling product vision and balanced portfolio.
You lead cross-functional efforts to launch, optimize, and measure impact across channels, with a focus on premium branding and shopper experience.
Retribuzione / Benefits Dynamic environment Translate shopper insights into a product innovation roadmap and portfolio strategy. Define breakthrough concepts that align with the brand promise and manage a balanced product portfolio across life cycles. Collaborate with Marketing, Data Engine, and Sales to implement global launch plans, develop planograms,
and ensure impactful POS for in-store and online execution.
Monitor sales, profitability, market growth and competitive activity using internal data and external sources (e.g., 7+ years in Product Marketing, Category Management, or Trade Marketing with a track record in downstream marketing and in-store execution. ~ Expert in shopper-centric strategy and category growth management; Proven experience in developing concepts and leading shelf-level executions and planograms. ~ High analytical thinking, business planning, and financial acumen (P&L;, forecasting, data interpretation). ~ Fluency in English for collaboration with core teams and markets. ~ GfK/Nielsen data interpretation ~
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