Public Relations Manager
Pubblicato il 22-09-2026 - Borgo Santo Pietro Lifestyle Group in Firenze
Borgo Lifestyle Group is a dynamic and rapidly growing company with a strong international presence in the luxury lifestyle industry. Our growth is fueled by a passion for creativity and a relentless pursuit of excellence. We are looking for like-minded individuals to join us in our vibrant work environment.
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Based in Florence, the Borgo Lifestyle Group is a collection of luxury lifestyle companies which includes Borgo Santo Pietro, a 5-star luxury boutique hotel that includes two restaurants, Borgo Santo Pietro Saporium and Trattoria sull'Albero, and a holistic Spa
• Saporium Firenze, a Michelin star restaurant in Florence
• Yacht Satori, a custom yacht with the shape of a traditional schooner but all the amenities of a world-class racing yacht
• PN Homes Constructions, a construction company specialised in the refurbishment of historic properties in Italy and the UK
• Seed to Skin Tuscany, luxury skincare line known for Green Molecular Science products and spa-focused approach that can be found in the top spas and retailers worldwide.
We are seeking a creative and forward-thinking PR Manager who lives and breathes style, culture, and storytelling. With an instinct for brand image and a passion for the worlds of lifestyle and luxury, this person will bring our brand voice to life across press, digital, and experiential channels — crafting stories that inspire and connect.
You will play a key role in shaping how our brand is seen and felt — from media coverage and collaborations to events and campaigns that spark engagement and emotion.
What You'll Do
Shape the Narrative:
Support the development and execution of compelling PR strategies that strengthen brand awareness and desirability.
Tell the Story: Build and maintain strong relationships with journalists, influencers, and media partners to secure meaningful, on-brand coverage.
Elevate the Brand Experience: Coordinate product launches, brand activations, and special events that bring our brand universe to life.
Collaborate & Create: Work closely with the creative and digital teams to ensure every touchpoint — from social media to press releases — reflects a cohesive and inspiring identity.
Lead Campaign Execution: Manage the day-to-day rollout of campaigns and content, ensuring they deliver both creative excellence and measurable results.
Monitor & Measure: Track campaign performance and media results, translating data into insights for continuous growth.
Partner with the Best: Liaise with agencies, partners, and collaborators to ensure every initiative meets the highest standards of quality and creativity.
Stay Ahead: Keep a finger on the pulse of trends, culture, and competitors to identify new opportunities for visibility and innovation.
Who You Are A storyteller with a sharp eye for detail and a deep understanding of luxury and lifestyle culture.
Bachelor's or Master's degree in Marketing, Communications, or a related field.
3 years of experience in PR and/or marketing, ideally within the luxury, or hospitality sectors.
Fluent in English and Italian; other languages are a plus.
A natural networker with a strong media sense and creative intuition.
Confident managing projects, timelines, and relationships with elegance and precision.
Digitally fluent — familiar with social media strategy, CMS platforms, web analytics, and digital storytelling. xykwogc A team player with a proactive mindset and a refined aesthetic sensibility.