Marketing Specialist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/80jaxd

We are looking for a motivated, creative and hands-on Marketing Specialist that reporting to the Marketing Manager will support the planning and execution of marketing activities for some of the OEM Group Brands and product portfolio.

This role is ideal for a marketing professional who enjoys combining creativity with operational execution. The successful candidate will play a key role in developing marketing campaigns, creating content, managing digital platforms, supporting events and producing marketing materials that contribute to business growth and brand awareness.

Key Accountabilities Marketing &

- Communication Support the execution of the annual marketing plan and marketing campaigns

Ensure brand consistency across all communication channels and marketing materials

Assist in the development of sales and marketing tools for customers, distributors and partners

Coordinate marketing activities with internal departments and external suppliers

Digital Marketing Manage and update company websites through WordPress

Create and publish content across social media platforms

Develop and manage email marketing campaigns using Mailchimp or similar platforms

Monitor and report on campaign performance and key marketing metrics

Support SEO, digital advertising and lead generation activities

Content Creation &

- Graphic Design Create marketing materials using:

Canva

Adobe InDesign

Adobe Photoshop

Adobe Illustrator (preferred)

Produce brochures, presentations, flyers, newsletters and promotional materials

Develop engaging content for websites, social media, email campaigns and product launches

Events &

- Trade Marketing Support the organisation of exhibitions,



trade shows, customer events and product launches

Coordinate event materials, merchandising and promotional assets

Liaise with suppliers, agencies and external partners to ensure successful project delivery

Administration &

- Project Support Manage multiple projects simultaneously while meeting deadlines

Maintain marketing databases and asset libraries

Collaborate effectively with Sales, Customer Service and Product teams

Requirements Degree in Marketing, Communications, Business or a related field

Minimum 2-3 years'

experience in a marketing role

Fluent English, both written and spoken

Strong knowledge of: WordPress, Mailchimp, Canva

Proficiency in Microsoft Office Suite (PowerPoint, Excel and Word)

Good working knowledge of Adobe InDesign and Photoshop

Experience in social media management and content creation

Strong organisational and project coordination skills

Familiarity with AI-powered marketing tools and content generation platforms

Strong organisational and project coordination skills

Nice to have Experience with CRM systems such as Microsoft Dynamics 365

Knowledge of SEO, Google Analytics and digital marketing tools

Experience within B2B, hospitality, beverage or premium product sectors

Basic knowledge of AI tools and their application in marketing and communications

Experience using generative AI platforms (such as ChatGPT, Copilot or similar tools) to support content creation, campaign development, market research and productivity

Interest in emerging digital marketing technologies and AI-driven marketing trends

Workplace: Bologna

Base Salary (Gross Annual Salary): €30,000 - €35,000

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/80jaxd