GTM Associate
Pubblicato il 23-09-2026 - Procedo in Milano
About the role
Who We Are
We are building the operating system that lets every factory extract value from its physical data.
Much of the knowledge and physical data of the manufacturing sector is not tracked by any digital system. Today this data is captured through observation. Procedo builds the Vision Intelligence infrastructure that turns factory processes into structured data, dynamic procedures and analytics for optimisation. We are a research-born startup, accelerated by Bocconi for Innovation, and already live in several Italian and international plants in enterprise settings.
Who We Are Looking For
We are looking for someone to bring our technology to the manufacturing market and help build and refine our sales process. You have 1-3 years of experience and have learned to move from strategy to execution quickly.
The ideal profile recognises themselves in these traits:
- Comfortable developing commercial relationships, from first contact to close and on to customer support. Our sales cycles follow enterprise logic and require the ability to engage both technical and non-technical stakeholders.
- Able to run a technical sale: the product has a strong AI component and the factory context is highly specialised.
- Empathetic and intuitive: builds trust and reads the needs of their counterparts. Every customer contact is a chance to improve the product and steer its development.
- Self-critical and convinced of the value of continuous improvement. We are a small team building our commercial practices, which must be refined constantly: mutual feedback is at the centre of our growth.
Key Responsibilities
You will be the commercial point of reference, with significant hands‑on responsibility from day one. The work is carried out in close contact with the founder. Activities may include:
- Owning the entire direct sales cycle:
qualifying leads and taking them from the first conversation to the commercial agreement. This often includes on‑site visits.
- Experimenting with and scaling direct outreach channels (email, calls, social) and indirect ones to reach the attention of relevant profiles.
- Analysing conversion data and contributing to building Procedo's sales playbook.
- Cultivating relationships with external commercial partners and technology partners to open new sales channels and evaluate development collaborations.
- When needed, following the kick‑off of field projects and onboardings.
- Turning prospect and customer feedback into requirements, in collaboration with the product team.
Required Skills
- 1-3 years of experience in a commercial role (SDR, BDR, AE or B2B GTM); experience in a software / AI startup or in manufacturing is highly valued.
- Degree in Engineering, Management or related fields
- Comfort with Excel/Google Sheets, outbound tools and CRM (HubSpot, Notion or similar)
- Ability to engage technical stakeholders, ask the right questions and structure every call
- Fluent Italian and English (written and spoken)
Core Soft Skills
- Goal orientation and the ability to handle rejection with composure and find solutions to the problems that arise
- Initiative, fast execution, and the drive to grow in an evolving startup
- Clear communication and reliability with senior stakeholders
What We Offer
Contract: Full-time (level to be defined based on profile and needs)
Uncapped variable component once targets are exceeded.
- Responsibility and autonomy from the start: your playbook will set the company's commercial standard
- Direct experience building a technology startup, from go‑to‑market to enterprise sales
- Solid grounding in consultative B2B sales, go‑to‑market and partnership development