23 set - Torino
The Tour Guy
Company Overview Se sta pensando di inviare una candidatura, si ricordi di premere il pulsante apposito dopo aver letto l'intera descrizione. We are The Tour Guy, provider of incredible tours and authentic experiences for English-speaking travelers across Europe and the U.S.A. A highly skilled, organized visual storyteller and digital merchandiser who turns travel experiences into online content that sells.
This person will own the full merchandising process for our marketplace — from photoshoots and photographer management, to product and category page optimization, to readying new products for launch. Build and manage a freelance photographer network across Europe, assigning photographers to tours and briefing them to ensure brand-quality, on-theme visuals.
Own PDP performance: manage thumbnails and image sliders, and run data analysis/A-B tests to improve CTR and conversion. Collaborate with copywriters to sharpen product narratives, inclusions, and category copy that convey value and drive sell-through. Manage e-commerce category structure, navigation, and product data standards.
Audit product and category pages to fix weak visuals, missing content, or unclear messaging — using AI tools (e.g., Claude) where helpful. Oversee the new product pipeline on our marketplace, ensuring every new tour/experience is merchandising-ready (photos, PDP,
category placement) before launch. Partner with Product, Marketing, CX, and Partner teams to keep pages accurate, attractive, and conversion-focused.
Experience 4+ years in e-commerce, online merchandising, content production, or visual marketing, including coordinating photoshoots/photographers.
Experience with product pages, e-commerce categories/taxonomy, or CMS platforms.
Experience running A/B tests and analyzing CTR/conversion data to inform decisions.
Experience managing a product launch pipeline in an e-commerce or marketplace setting. Tourism, hospitality, marketplace, or travel industry experience is a plus. Fluent in English Proficient using AI and Adobe tools to improve images. Comfortable with data/analytics tools to guide testing and optimization. Strong project management skills (e.g., , Asana) to juggle shoots, launches, and stakeholders.
Permanent Contract Salary Range: RAL €40,000 - €50,000 Meal vouchers (€7 per day) in accordance with internal company policy We are committed to treat all candidates equally based on their skills, achievements and experience regardless of their race, nationality, sex, age, disability, sexual orientation, gender identity or any other classification protected by law.
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