CRM -LEAD SERVICE
Pubblicato il 23-09-2026 - LHH in Roma
the Club Located in the heart of Rome, the upcoming 5-star private members club aims to redefine the meaning of luxury and exclusivity. Designed for a sophisticated and discerning clientele, the club will offer exceptional experiences, personalized services,
and a refined setting for cultural enrichment and social engagement.We are seeking an experienced and visionary CRM & Membership Director to lead the development and management of our exclusive membership program. strategic role will shape the club’s member community, drive acquisition and retention, and ensure an exceptional experience that reflects our commitment to
ResponsabilitàMembership Strategy &
• DevelopmentDefine and implement the overall CRM and Membership strategy, in line with Le Graal’s vision, positioning and business objectives.Identify and develop opportunities to attract a highly qualified clientele aligned with the Club’s values.Define and optimise the different Membership levels, access criteria and dedicated benefits.Enhance the Le Graal brand and other hotel assets by proactively creating connections across the Group’s client base, fostering synergies, experiences and sales opportunities for Community members.Acquisition, Relationship Management &
• RetentionLead strategies and activities aimed at acquiring new members, developing a qualified network of prospects and referrals.Leadership &
• Team DevelopmentBuild, coordinate and motivate a high-performing CRM &
• Membership team.Ensure continuous training and professional development.Foster a culture focused on excellence, discretion, relationship management and personalised service.Member ExperienceOversee the entire member journey,
from initial interest and selection process through onboarding and ongoing engagement with the Club.Ensure a seamless, personalised and flawless onboarding experience, consistent with Le Graal’s luxury positioning.Collaborate with Operations, Events, F&B;, Marketing and other departments to develop exclusive and memorable experiences.Contribute to building a dynamic, international and culturally stimulating community.Marketing, Networking &
• Brand RepresentationCollaborate with the Marketing team to define Membership-focused strategies and campaigns.Develop networking opportunities and strategic partnerships with individuals, brands, companies and key players across the worlds of luxury, art, culture, fashion, entrepreneurship and entertainment.Represent Le Graal at events, private gatherings and networking activities.Act as an ambassador for Le Graal and the Club, contributing to the growth of its awareness and reputation among highly qualified target audiences.Data, CRM &
• Performance ManagementLeverage CRM systems to monitor prospects, conversion rates, retention, engagement and Membership behaviours.Prepare regular reports for Management, providing analysis, insights and strategic recommendations.Leverage data and qualitative insights to identify new opportunities for growth and to enhance the overall member experience.ProfiloBachelor’s degree in Economics, Marketing,
Hospitality Management or a related field; a Master’s degree is considered a plus.10 years of experience in Membership, Client Relations, Business Development or managing HNW/UHNW (High Net Worth/Ultra High Net Worth) clientele, preferably gained within the luxury hospitality or private members’ club sector.Proven experience in developing and implementing Membership and client acquisition strategies.Excellent leadership, people management and team development skills.Strong ability to build and manage high-level personal relationships.Excellent communication, interpersonal and networking skills.Excellent knowledge of CRM systems and analytics and reporting tools.In-depth understanding of the luxury industry and of the expectations of High-Net-Worth and Ultra-High-Net-Worth clientele.Fluency in Italian and English; proficiency in additional international languages will be considered a plus.Compensation PackageGross Annual Salary (RAL): 90,000-100,000Variable Bonus: 20% of the gross annual salaryCollective Bargaining Agreement (CCNL)Executive or Senior Management level under the Italian Tourism Industry Collective Agreement (CCNL Turismo)Remote WorkingRemote working is not available for this position.BenefitsSupplementary private health insurance, according to the assigned employment level.216/2003, sono invitati a leggere l’informativa sulla privacy consultabile sotto il form di richiesta dati della pagina di candidatura (Regolamento UE n. L’offerta è rivolta a candidati di entrambi i sessi, nel rispetto del D.lgs. L’azienda promuove un ambiente di lavoro inclusivo e garantisce pari occasione a tutte le persone, indipendentemente da genere, età, origine, orientamento sessuale o disabilità.»