Brand Activation Specialist Blackroll
Pubblicato il 23-09-2026 - Oberalpspa in Milano
The Oberalp Group is a management driven family business - a house of brands that creates high quality technical mountaineering products. We have 6 own brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt. As an exclusive partner of other brands in the sports sector we offer our entire know how in communication, sales and image building. We are a team of more than 1000 employees in 11 countries worldwide – a group of adventurers and dreamers, mountaineers, looking for their next peak.
As a group, we have built up a reputation as a long-term exclusive partner by offering our know-how in communications, sales, and brand building for a selection of renowned international sports brands like Under Armour, Fischer, Barts, Blackroll, and others.For the brand Blackroll, we are looking for a Brand Activation Specialist to coordinate B2C and B2B events, drive sports marketing partnerships and lead product education activities. This role is focused on increasing brand awareness and product adoption through hands-on experiences,
including training sessions with customers and healthcare professionals, as well as partnerships with gyms and other organizations aligned with the Blackroll ecosystem. The position requires strong engagement with partners and end consumers by delivering product training sessions and representing the brand in the field.
Tasks & responsibilities
Planning, execution and reporting of the annual sports marketing and event calendar (B2C and B2B)
Organization and on-field management of brand activations, events, workshops and demo sessions
Delivery of product education and training sessions to retailers, gyms and health professionals
Development and adaptation of marketing materials and training tools in line with brand guidelines
Controlling and reporting of the marketing and event budgets
Collaboration with internal stakeholders and external partners to ensure effective execution of activations and training programs
Support seasonal campaigns th