23 set - Milano
Shiseido Company
E-MERCHANDISING & ANALYTICS SPECIALIST
We are currently looking for an e-Mercnahdising & Analytics Specialist who will be directly reporting to Italy e-Retail Manager. Details are as follows:
MISSION
The role drives digital merchandising excellence through the optimization of product visibility, content quality, SEO/GEO performance, and digital shelf execution. By leveraging data-driven insights and close collaboration with internal and external stakeholders, the E-Merchandising Specialist contributes to delivering a best-in-class online shopper experience and maximizing brand performance across pure players and e-retailers. This role is ideal for candidates with experience in e-commerce, digital merchandising, or online environments, combining strong analytical capabilities with a passion for digital excellence.
MAIN RESPONSIBILITIES
Manage digital merchandising activities across e-retailer websites, ensuring content accuracy, completeness, and consistency for both new launches and existing product updates.
Guarantee flawless execution of PDPs, Brand Pages, taxonomy, imagery, SEO/GEO-optimization, Ratings & Reviews campaigns, UGC, and onsite search optimization.
Monitor and continuously optimize the digital shelf to maximize visibility, ranking, discoverability,
and share of voice across retailer platforms.
Collaborate closely with retailer, local Marketing and EMEA teams to ensure consistent brand representation, updated assets, and alignment with global guidelines.
Performance Analysis & Insights
- Track and analyze assortment, availability, pricing, PDP completeness, content quality, Ratings & Reviews.
- Monitor stock levels and pricing dynamics across retailers, ensuring the timely delivery of weekly performance reports.
- Generate actionable insights and recommendations aimed at improving product performance, shopper engagement, content quality, and conversion-driving elements.
- Analyze shopper behavior, consumer journeys, R&Rs;, and market dynamics across e-retail platforms.
- Monitor competitors, category trends, and industry best practices to identify opportunities for growth and continuous improvement.
Temporary Visibility & Activation Monitoring
- Coordinate the monitoring and reporting of temporary e-retail activations in collaboration with the intern.
- Measure activation performance and provide post-campaign analysis to support future optimization and investment decisions.
Cross-Functional Collaboration
- Work closely with Key
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