23 set - Bardi
Nestlé
ppAt Purina we are committed to create richer lives for pets and the people who love them, providing high quality nutrition for cats and dogs and doing more of what matters for pets, people and planet. /p h3Position Snapshot /h3 ul liPermanent contract /li liBachelor’s degree or equivalent /li li6+ years of experience in data analytics, media performance and digital insights, with a strong track record in data insights management within digital media agencies or e-commerce companies. /li liSolid understanding of media strategy and performance marketing /li liFluency in Italian and English /li libCompensation Package /b: CCNL Industria Alimentare, Impiegato 1° Level, Gross Annual Base Salary: €50.000,00 + 7% annual premio based on overall company performance /li /ul h3Position Summary /h3 pDrive business growth and competitive advantage by transforming media, CRM, digital, owned data and commercial performance data into actionable insights, strategic recommendations and data-driven decisions. Acting as the key reference point for media performance and data initiatives across Purina, Purina Studios (Central digital team) and NIM, the role supports campaign and investment optimization, with a particular focus on paid search performance, accelerates data activation, and proactively identifies new opportunities from business, technology and market trends /p h3A day in the life as Data Insight Media Performance Lead /h3 ul liTransform complex data into clear insights and strategic recommendations to support business and marketing decisions /li liMonitor and interpret key performance indicators (media, CRM, website, database, sales) to identify improvement opportunities /li liLeverage and integrate multiple data sources to generate actionable insights, identify business opportunities, and drive advanced analytics and data activation initiatives. /li liInfluence media, CRM and digital strategies through data-driven insights and performance recommendations. /li liOwn website analytics and owned data reporting for Purina (GA4, Google Ads,
Meta Business Manager, Power BI, Mixpanel, etc.). /li liAct as key point of contact between Media, CRM, CMI and Commercial teams for data insight initiatives and monetization. /li liCollaborate cross-functionally and with external partners to enhance media and data performance /li liDevelop high-quality reporting and storytelling for operational and executive audiences. /li /ul h3What will make you successful /h3 ul liStrategic and analytical mindset, with the ability to translate data into business drivers /li liSolid leadership and communication skills, with the ability to engage, influence and challenge stakeholders at different levels /li liAbility to connect media, consumer and sales data /li liGood knowledge of CRM and first-party data ecosystems /li liFamiliarity with advanced analytics frameworks /li liData visualization and storytelling skills with the capability to simplify complex concepts /li liProactive and curious /li liComfortable in cross-functional environments /li liHigh ownership and collaboration mindset /li /ul h3What does it mean working at Purina? /h3 pAt Purina, we’ve worked hard to create a high-performing and caring environment where everyone belongs, and where everyone can push themselves. When you join our mission to create richer lives for pets, the people who love them and the planet we share, you’ll find lots of opportunities to develop your skills, knowledge and expertise, both at Purina and across the wider Nestlé community. You’ll become part of a passionate and successful international team who, as industry pioneers and leaders in their field, are continually striving for better. Who feel safe and supported to challenge, to experiment, to drive change and to be their true selves at work. We’re committed to ensuring the whole team can experience the power of Purina, pushing their limits and realising their full potential. That’s the Power of Purina. Join us at Purina and you’ll lead the digital revolution in pet care with us. #ThePowerOfPurina #DigitalCareers /p h3Are you ready to discover what’s possible? /h3 /p #J-18808-Ljbffr
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