Retail Specialist – Consumer Electronics (Mobile/Smartphone)
Pubblicato il 22-09-2026 - realme Italia in Bardi
Company Introduction:Legga la panoramica di questa opportunità per capire quali competenze sono richieste, incluse le soft skill pertinenti e la padronanza di pacchetti software.A proposito di realme realme è un marchio tecnologico fondato ufficialmente il 4 maggio **** da Sky Li.
L'aspirazione di realme è quella di fornire prodotti con un'esperienza completa e superiore per i giovani, e realme si impegna a diventare un marchio tecnologico di tendenza.Grazie alle competenze nelle tecnologie all'avanguardia degli smartphone e dell'IoT, realme offre ai consumatori prodotti con tecnologie, caratteristiche ed esperienze di tendenza che vengono applicate per la prima volta nel segmento di prezzo.
All'inizio del ****, realme ha annunciato la sua duplice strategia "Smartphone + AIoT".
Nel giugno del ****, gli utenti globali di smartphone di realme hanno raggiunto i 35 milioni e il volume delle vendite di prodotti audio AIoT ha superato il record di 1 milione.
Secondo le statistiche delle spedizioni globali di smartphone di Counterpoint nel primo trimestre del ****, il marchio emergente di smartphone realme è ancora al 7° posto con un tasso di crescita anno su anno del 157%, che si colloca anche al primo posto a livello mondiale.
Essendo il marchio di smartphone in più rapida crescita al mondo, realme si colloca saldamente tra i marchi di smartphone tradizionali.LocationMilan/Rome/Alternative, ItalyDepartmentRetail Operations / SalesJob PurposeWe are seeking a dynamic and result-oriented Retail Manager with 5+ years of experience in the consumer electronics or mobile/smartphone sector in Italy.
In this role, you will be the core driving force behind our offline retail presence, focusing heavily on promoter/field force management, store operations optimization, and strategic vendor relationship management.
You will play a pivotal role in leading successful new product launches (NPI) and translating brand strategy into retail excellence across the Italy market.Key Responsibilities1.
Field Force & Promoter Management:Team Leadership: Recruit, train, motivate, and supervise a team of retail promoters, store managers, and field supervisors across designated regions.Performance Tracking: Set clear sales KPIs for the field force, monitor daily/weekly sell-out performance, and implement coaching programs to improve conversion rates.Roster & ROI Optimization: Optimize promoter scheduling (turnazioni) to align with peak traffic hours and maximize ROI per head in key accounts (e.G., MediaWorld, Unieuro, Operator stores).2.
Store Operations & Execution:Retail Excellence: Conduct regular store audits to ensure perfect execution of Visual -Merchandising (VM) standards, POSM (Point of Sale Materials) placement, and live demo unit functionality.Stock Management: Collaborate with the supply chain team to monitor inventory levels at the store level, preventing out-of-stock situations on hero models.Key Account Relationship: Build and maintain strong local relationships with store directors and floor managers of major electronics consumer chains and telco channels (TIM, Vodafone, WindTre).3.
New Product Introduction (NPI) Execution:Launch Go-to-Market: Lead the retail execution of new smartphone and ecosystem product launches.
Ensure cross-functional readiness (promoter training, launch zones, window displays).
Campaign Evaluation: Monitor early sell-out trends during launch phases and quickly pivot retail tactics based on consumer feedback and competitor moves.4.
Vendor & Partner Management:Agency Supervision: Manage external retail agencies (e.G., promoter agencies, merchandising vendors), ensuring high-quality output, service level agreements (SLAs), and budget compliance.Cost Negotiation: Source and negotiate contracts with local suppliers for furniture production, printing materials, and retail event setups.Job RequirementsIndustry Passion: Strong enthusiasm for technology and the consumer electronics industry.Language & Market Knowledge: Native or fluent Italian speaker with in-depth knowledge of Italian consumer behavior, retail culture, and regional market nuances.
Fluent in English, both written and spoken, with the ability to communicate effectively in a corporate environment and prepare business reports.Skills & Competencies: Strong analytical mindset with advanced Excel skills and proven ability to track and analyze sell-out data.
Excellent negotiation and communication skills, combined with high emotional intelligence and strong stakeholder management capabilities.Mobility: Willingness to travel frequently across Italy for store visits, retail audits, and market activities.
A valid driving license is required.What We OfferCompensation: Competitive base salary aligned with the Italy market standards for senior retail profiles + an attractive performance-based variable bonus (MBO).
xysqume Tools: Company car, laptop, and smartphone for business use.Career Growth: Exposure to international strategic leadership with clear pathways to senior retail operations or sales management roles.
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