Questa posizione è in Generali Italia

Riassunto dell'possibilità da parte della Joinrs AI: Generali Italia cerca un Group AI Discovery & Agentic Design Lead con laurea magistrale in Marketing, Digital, Business, Data, Ingegneria, Informatica o settori affini. Il ruolo guida la strategia del Gruppo per la visibilità AI, le esperienze conversazionali e pre-sales, integrando brand, marketing digitale e AI per migliorare il percorso cliente. Offerta include contratto Manager, RAL da 60.000€ a 75.000€, smart working, welfare, formazione e sviluppo di carriera.

Il processo di selezione sarà interamente gestito da Generali Italia.

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We are looking for a Group AI Discovery & Agentic Design Lead who will define and lead how Generali shows up, is understood and is recommended across AI-powered discovery and pre-sales experiences. The role will sit at the intersection of brand, digital marketing, customer experience, distribution, data and AI, with the ambition to make Generali more visible, trusted and effective in the new AI-mediated customer journey.

Key responsibilities of the role will include:
- Define and own the Group strategy for GEO, AI search visibility, LLM readability and brand presence across emerging discovery environments such as AI Overviews, ChatGPT, Gemini, Copilot, Perplexity and other conversational interfaces
- Build and roll-out a measurable framework to track Generali’s visibility, share of voice, accuracy, sentiment, citation quality and competitive positioning across LLMs and AI-powered search experiences
- Design the target conversational and agentic AI experiences for pre-sales journeys, helping customers understand needs, compare options, receive guidance and move smoothly toward the right product, channel or advisor
- Translate customer questions, search intent and life-event needs into content, data and experience requirements that improve discoverability, trust, conversion and quality of engagement
- Partner with Group stakeholders and loc

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