International Retention Manager (DTC)

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/81bks1

At Natulim, we improve classic cleaning products. We
create waste-free products that are practical to use and made with
ingredients that are good for both your skin and the planet. Our
flagship product is a laundry detergent in the form of
biodegradable strips that dissolve in the washing machine. We are
looking for a passionate and responsible professional with an
entrepreneurial spirit, a strong ability to learn quickly, and a
willingness to develop new skills. You will be responsible for
maximizing customer retention, LTV, and repeat purchases across
Natulim’s European international markets through advanced Email
Marketing strategies , using data, automation, and continuous
testing to directly drive revenue. Responsibilities Design,
execute, and optimize email retention strategies. Manage the
campaign calendar. Build and improve automated flows: welcome,
post-purchase, repeat purchase, winback, churn prevention,
cross-sell, and upsell. Segment audiences based on purchase
behavior, engagement, lifecycle, and RFM. Analyze key metrics: Open
Rate, CTR, Conversion Rate, Revenue per Email, LTV, and Retention
Rate. Run A/B tests on copy, subject lines, creatives, timing, and
segmentation. Work closely with e-commerce, paid media, CX, and
product teams to ensure a consistent omnichannel customer
experience. Maintain list health, including deliverability, spam,
opt-ins, and sunsetting. Identify continuous improvement
opportunities based on data and DTC benchmarks. Requirements 3+
years of experience in Email Marketing ,



focused on e-commerce /
DTC. Hands-on experience with platforms such as Klaviyo . Strong
data-driven and revenue-focused mindset. Highly hands-on,
proactive, and solution-oriented. Solid knowledge of DTC funnels,
lifecycle marketing, and customer retention. Ability to work across
multiple brands or accounts, ideally within an agency or brand
group. Intermediate/advanced copywriting skills focused on
conversion. Experience collaborating with creative and design
teams. Intermediate/advanced English (desirable, but not
mandatory). What we offer Access to and training in AI tools ,
working with cutting-edge technology such as Claude. Permanent
contract , job stability, and real opportunities for career growth.
Full-time Monday-to-Friday schedule , with flexible start and
finish times. Internal and external training to support your
continuous learning. Flexible compensation package tailored to your
needs, including health insurance, meal vouchers, transportation,
and childcare benefits. Up to 50% discount on Natulim products.
School adaptation days to support employees with children under 3
when needed. A young, dynamic team with a great working environment
, where people and ideas matter. If you are passionate about
e-commerce and advertising , this is a unique opportunity to make
an impact and be part of a project driven by strong values. We are
a company where every team member is an All Star in their role .
Are you an All Star? We want you!

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/81bks1