Shopper And Customer Marketing Intern
Pubblicato il 22-09-2026 - Beiersdorf in Italia
At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Your Tasks
Support the team in planning and executing trade marketing activities, including promotions, POS materials, displays, and in-store campaigns. The role involves analyzing sales data, collaborating with the sales team, preparing reports and presentations, and monitoring competitor activities and market trends.
Collaborate with the team to plan and implement trade marketing initiatives (promotions, displays, in-store campaigns) during the internship period,
contributing to the development of promotional materials.
Conduct monthly analysis of sales data and product performance, identify improvement opportunities, and present insights and recommendations to the team.
Actively participate in meetings with sales and marketing teams to ensure trade marketing activities are aligned with commercial objectives and marketing priorities.
Assist in preparing clear, informative, and visually engaging presentations and reports for meetings with clients and business partners.
Perform monthly research on competitors' activities and market trends, delivering reports with actionable insights for the team.
Participate in relevant training sessions to develop skills in trade marketing and commercial activity management.
Your Profile
University student or recent graduate in Business, Marketing, or a related field,
Strong analytical skills with a results-driven mindset,
Proficiency in Excel and PowerPoint,
Organized, curious, and proactive attitude,
Fluency in English and Italian,
Previous experience in a similar role is a plus.
We kindly ask you to attach your CV in English.