Country Trade Marketing Manager, Th

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Select how often (in days) to receive an alert: Create AlertA Country Trade Marketing Manager role leads the execution of our Trade Marketing strategy in Thailand and contributes to the development of the country’s annual Go-to-Market plans. This role works closely with Sales, Marketing, Commercial Development, distributors, customers, and external partners to translate channel and category strategies into impactful in-store execution. It leads the deployment of key Trade Marketing programmes, strengthens sales capabilities, and identifies opportunities to enhance product availability, visibility, and shopper engagement across channels. This role combines strategic thinking with hands‑on execution and makes a visible impact in a dynamic FMCG environment.Main Responsibilities:Lead the development and execution of Trade Marketing plans aligned with country, channel, category, and brand objectivesPartner with Sales, Marketing, and Commercial teams to deliver impactful shopper activation and Go-to-Market initiativesIdentify growth opportunities through market analysis, shopper insights, and competitive intelligence, translating findings into actionable recommendationsDrive the deployment of Trade Marketing programmes, including MyPerfect Store, and monitor execution excellence through clear KPIs and performance trackingDevelop and implement in-store activation plans that enhance product visibility, availability, and shopper engagementManage point-of-sale materials and promotional assets, ensuring effective execution, timely deployment, and budget optimizationCollaborate with agencies, distributors, and external partners to deliver high-quality trade marketing activities and merchandising standardsEvaluate the effectiveness and ROI of trade marketing initiatives, providing insights to continuously improve performanceBuild commercial capabilities by equipping Sales and merchandising teams with tools, training,



and selling materials to support execution excellenceProvide Trade Marketing expertise across customer engagements, business reviews, and cross-functional projectsAbout You:A university degree in Business, Marketing, or a related disciplineProven experience in Trade Marketing, Shopper Marketing, or a related commercial functionwithin an FMCG or similarly fast-paced consumer environmentGood understanding of Modern Trade, Traditional Trade, and impulse channelsExperience in channel and customer planning, shopper activation, and point-of-sale materials managementStrong analytical skills with the ability to translate data and market insights into practical actionsDemonstrated project management, stakeholder management, and presentation capabilitiesA proactive, accountable, resilient, and results‑oriented approachStrong collaboration and people‑management skills, with the ability to manage multiple priorities in a dynamic environmentAdvanced proficiency in Microsoft Excel and PowerPointFluency in English and ThaiWhat We Offer:Careers with caring built in - discover our benefits here .About Ferrero:Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at .DE&I at Ferrero:Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. xysqume The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.Dato che un elevato numero di candidati potrebbe essere interessato a questa posizione, si assicuri di inviare il suo CV il prima possibile.Find out more here .#J-18808-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/81gh2b