SEO & GEO Specialist

24 set - Roma
MADS

Grow the organic visibility of our clients on Google and inside generative AI answers (ChatGPT, Perplexity, AI Overviews), combining technical SEO, content and GEO with a measurable approach.

What you will do

- 01 Technical audits (crawl, indexing, Core Web Vitals) and action plans
- 02 Keyword and topic research, mapping to pages and content
- 03 On-page optimisation and passage-level content for AI citability
- 04 Implementation of structured data (schema.org) and management of sitemap, robots and llms.txt
- 05 Monitoring of rankings and AI citations, reporting via Search Console and GA4
- 06 Coordination of editorial link building activities

Requirements

- 01 3-4 years of SEO experience on real projects
- 02 Proficiency with Google Search Console and GA4
- 03 Familiarity with SEO tools (Semrush, Ahrefs, Screaming Frog)
- 04 Basic HTML/CSS and understanding of client-side and server-side rendering
- 06 Analytical and data-driven mindset

Nice to have

- 01 Hands-on experience with GEO / AI search
- 02 SEO for e-commerce (categories, product pages, feeds)

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