Field Marketing Lead

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/81jnec

The MuleSoft International Marketing team at Salesforce drives regional demand generation and field marketing across EMEA and beyond, and this role sits at the heart of our South region — covering Italy, Iberia, and the Middle East and EGM markets. Based in Milan, Italy, you'll partner closely with Sales and Marketing leadership to build pipeline, shape the regional go-to-market strategy, and bring MuleSoft's story to life across a diverse and dynamic territory.
What You’ll Actually Be Doing
- Lead the end-to-end regional marketing strategy for MuleSoft South, owning pipeline contribution across inbound demand generation, integrated campaigns, and field events — from in-person and virtual events to ABM and third-party programs
- Co‑own the regional pipeline strategy with Sales Development and Sales leadership, representing Marketing in the South leadership team and making data‑driven decisions to optimize campaign performance and ROI
- Drive localization efforts for Italy, Spain, and Portugal, developing content in Italian, Spanish, and Portuguese,



and partnering with Salesforce EMEA South Core Marketing on joint go‑to‑market campaigns
- Build CIO and developer mindshare across South through targeted regional activities, customer story programs, and cross‑regional marketing initiatives in collaboration with Customer Success and Customer Marketing

You’re Our Person If…
- You have 5+ years of marketing experience, ideally in B2B technology or a field‑facing marketing role, with a track record of running integrated campaigns that generate pipeline
- You communicate clearly and confidently across levels — from tactical execution with cross‑functional teams to strategic alignment with senior leadership
- You are proficient in Salesforce CRM, Slack, Tableau, Google Workspace, and Gemini, and use data to guide your marketing decisions
- Degree or equivalent relevant experience required. Experience will be evaluated based on the core competencies for the role (e.g. extracu

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/81jnec