25 set - Italia
Wolters Kluwer
We are seeking a creative and results-driven Senior Performance Marketing Specialist to support and execute our paid media strategy across key digital platforms. Reporting to the Marketing Operations Manager, this role combines hands-on content creation with structured planning and performance tracking.
In this role, you’ll be responsible for increasing visibility for our legal software solutions across social media and third-party platforms, driving qualified traffic to our website, and optimizing conversion rates.
This is a high-impact role requiring strategic thinking, hands-on campaign management, ensuring campaigns deliver against KPIs while continuously identifying optimization opportunities. You will work closely with internal teams across Europe to drive measurable business impact across the business unit.
Key Responsibilities
- Develop Paid Social Media strategy aligned with business goals and segment-specific needs in Spain, France, Netherlands, Belgium & Germany
- Plan, build and launch campaigns across key platforms (ie. LinkedIn, Meta, third party platforms)
- Drive the creative briefing process: define hooks, formats, and angles based on objectives, performance patterns, best practices
- Collaborate closely with the content and product teams to launch and iterate on high-converting creatives and landing pages
- Implement systems to reduce creative fatigue and increase speed of testing (A/B, etc..)
- Oversee social media advertising budgets, pacing, and ROI in coordination with marketing teams
- Ensure accurate setup of targeting, bidding strategies, creatives, and tracking (pixels, conversion events, UTM tagging) while maintaining campaign hygiene and platform best practices
- Ensure brand consistency across all content formats and channels
- Align paid social activities with organic efforts leveraging a shared content calendar to coordinate messaging, timing, and amplification.
- Drive consistency in brand voice and targeting while identifying joint
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