Retail Activation & Events Lead (City & Community Focus)

26 set - Roma
Beni di consumo e di lusso / Moda

adidas is seeking a Retail Marketing Activation Expert to connect Concept Stores with the city and communities, driving brand heat and business impact. You will manage activations, events, influencers, PR, and local partnerships to strengthen consumer perception and store performance.
You will collaborate with Brand, Retail Marketing, VM, and external agencies to ensure local relevance and KPI-driven results, while maintaining brand consistency across markets.

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