Digital Marketing Manager (m/f/d)
Pubblicato il 26-09-2026 - Altro in Pescara
Since then, our group has grown into an international organization.
Today, we welcome our guests in 13 four- and five-star hotels and resorts, modern conference centers, and the prestigious Ethra Thalasso SPA.
Our hotels are located in Sardinia, Puglia, Sicily, Calabria, and Abruzzo, overlooking stunning beaches, as well as in Piedmont, in the Vialattea ski area.
We offer approximately 4,200 rooms and, during peak seasons, employ around 2,500 people.
We aim to provide our guests with moments they will remember forever. We listen to their wishes to create the holiday they dream of.
We care for and respect the territories that host us, their environment, and their development.
Thanks to all this, and to our daily commitment, we are able to offer unforgettable experiences with all the passion and care of authentic Italian hospitality.
POSITION OVERVIEW
Are you a senior digital marketing professional with a strong commercial mindset and the analytical skills to turn data into business decisions?
Bluserena is looking for a Digital Marketing Manager to accelerate digital growth, strengthen commercial performance and shape high-impact business and marketing initiatives across the Group.
Reporting to the Director of Marketing & Communication, you will play a key role in defining digital marketing priorities and translating customer, market and performance insights into strategies that drive acquisition, conversion, direct revenue, retention and loyalty.
This role is designed for someone who combines strategic thinking with hands‑on execution, challenges assumptions through data and works closely with commercial teams to identify opportunities, set priorities and deliver measurable growth.
LOCATION
The position is open at our Headquarters in Pescara (Abruzzo), with the possibility of remote working according to company policy.
KEY RESPONSIBILITIES
Contribute to shaping and execute the Group’s Digital Marketing & Growth strategy,
aligning marketing priorities with commercial, revenue and brand objectives
Use customer, market and performance data to identify business opportunities and support strategic and commercial decisions
Develop growth initiatives across customer segments, channels and touchpoints, building clear business cases and measurable targets
Lead the digital customer journey across acquisition, conversion, engagement, retention and loyalty
Plan and optimize full-funnel performance marketing across SEO, SEM, Paid Social, Display, Metasearch, E-mail Marketing and Affiliate channels
Drive direct revenue, ROAS, conversion and ROI through continuous testing, analysis and budget optimization
Manage and drive the evolution of the website, booking engine, UX and CRO to improve customer experience and commercial performance
Develop CRM and loyalty initiatives through segmentation, personalization, customer profiling and marketing automation
Partner with Revenue Management, Sales, Brand and Operations to turn commercial priorities into integrated marketing actions
Build dashboards, forecasts and performance reviews, translating complex data into clear recommendations for senior stakeholders
Manage budgets and external media, digital, CRM and technology partners, ensuring accountability and quality of execution
Promote a test‑and‑learn culture, digital innovation and continuous improvement across digital marketing activities and cross-functional initiatives
REQUIREMENTS & QUALIFICATIONS
At least 8 years of experience in Digital Marketing, Performance Marketing or comparable roles
Proven experience leading digital marketing strategies, teams, agencies and cross‑functional initiatives
Strong commercial mindset, with a track record of connecting marketing actions to revenue, conversion, profitability and business growth
Excellent analytical skills and the ability to turn data, customer insights and market trends into strategic choices and actionable plans
Advanced knowledge of Performance Marketing, CRM, Marketing Automation and Digital Analytics
Solid expertise in customer journeys, CRO, UX and digital conversion optimization
Experience managing budgets, forecasts, external partners and performance against business targets
Strategic thinking, intellectual curiosity, problem‑solving skills and a strong bias for action
Excellent communication, influencing and stakeholder management skills
Ability to thrive in a dynamic, fast-growing and challenging environment
Experience in hospitality, travel, leisure or other consumer-driven industries is considered a plus
Fluent in Italian and English
Salary Range in line with the pay transparency principles set out in EU Directive 2023/970: CCNL: Tourism – Federalberghi; Level: 1st Level – QB; RAL: €40.000 – €50.000
The final salary placement within this range will be determined based on an objective assessment of the candidate’s skills, previous experience, and professional qualifications demonstrated throughout the selection process.
We do not request or use information regarding candidates’ salary history.
This position is open to candidates of all genders, ages, physical abilities, sexual orientations, political opinions, religious beliefs, ethnic origins, and nationalities, in full compliance with applicable equal opportunity and anti-discrimination legislation.
By submitting your application, you declare that you have read the information available on www.bluserena.it
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