International Retention Manager (DTC)

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/822t96

At Natulim, we improve classic cleaning products. We create waste-free products that are practical to use and made with ingredients that are good for both your skin and the planet.

Our flagship product is a laundry detergent in the form of biodegradable strips that dissolve in the washing machine.

We are looking for a passionate and responsible professional with an entrepreneurial spirit, a strong ability to learn quickly, and a willingness to develop new skills.

You will be responsible for maximizing customer retention, LTV, and repeat purchases across Natulim’s European international markets through advanced Email Marketing strategies , using data, automation, and continuous testing to directly drive revenue.

Responsibilities

- Design, execute, and optimize email retention strategies.
- Manage the campaign calendar.
- Build and improve automated flows: welcome, post-purchase, repeat purchase, winback, churn prevention, cross-sell, and upsell.
- Segment audiences based on purchase behavior, engagement, lifecycle, and RFM.
- Analyze key metrics: Open Rate, CTR, Conversion Rate, Revenue per Email, LTV, and Retention Rate.
- Run A/B tests on copy, subject lines, creatives, timing, and segmentation.
- Work closely with e-commerce, paid media, CX, and product teams to ensure a consistent omnichannel customer experience.
- Maintain list health, including deliverability, spam, opt-ins, and sunsetting.
- Identify continuous improvement opportunities based on data and DTC benchmarks.

Requirements

- 3+ years of experience in Email Marketing ,



focused on e-commerce / DTC.
- Hands-on experience with platforms such as Klaviyo .
- Strong data-driven and revenue-focused mindset.
- Highly hands-on, proactive, and solution-oriented.
- Solid knowledge of DTC funnels, lifecycle marketing, and customer retention.
- Ability to work across multiple brands or accounts, ideally within an agency or brand group.
- Intermediate/advanced copywriting skills focused on conversion.
- Experience collaborating with creative and design teams.
- Intermediate/advanced English (desirable, but not mandatory).

What we offer

- Access to and training in AI tools , working with cutting-edge technology such as Claude.
- Permanent contract , job stability, and real opportunities for career growth.
- Full-time Monday-to-Friday schedule , with flexible start and finish times.
- Internal and external training to support your continuous learning.
- Flexible compensation package tailored to your needs, including health insurance, meal vouchers, transportation, and childcare benefits.
- Up to 50% discount on Natulim products.
- School adaptation days to support employees with children under 3 when needed.
- A young, dynamic team with a great working environment , where people and ideas matter.

If you are passionate about e-commerce and advertising , this is a unique opportunity to make an impact and be part of a project driven by strong values.

We are a company where every team member is an All Star in their role .

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Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/822t96