Web Strategy Specialist
Pubblicato il 26-09-2026 - Fidia Pharma in Italia
Founded in 1946, Fidia is an Italian multinational pharmaceutical company, with R&D;, manufacturing, marketing and sales capabilities, and an extensive product portfolio, mainly based on Hyaluronic Acid, in strategic therapeutic areas such as Joint Care, Eye Care, Skin Care, Specialty Care, Health&Wellness; Care. Headquartered in Abano Terme (PD), Fidia extends its global reach through local partners and distributors in 120+ countries worldwide, as well as with wholly owned subsidiaries.
Job Description With the aim of strengthening our Global Digital Business team, we are recruiting a Web Strategy Specialist You will be responsible for overseeing all aspects of the company’s therapeutic areas and products online presence, from managing websites to optimizing related digital content.
Main responsibilities
- Oversee the development, maintenance, and optimization of all company websites related to therapeutic areas and products and ensure they are aligning with brand guidelines, regulatory requirements, and industry best practices.
- Work closely with external agencies to design websites and launch effective landing pages and monitor performance for lead generation and user engagement.
- Utilize analytics tools to monitor website performance and user behavior, providing regular reports and insights to key stakeholders for continuous improvement.
- Develop and implement effective SEO, AEO and GEO strategies to improve visibility across search engines and AI-powered platforms.
- Stay up to date with search algorithms, AI search trends, and best practices to maximize organic discoverability.
- Plan and execute SEM campaigns to drive targeted traffic and conversions and manage paid advertising budgets effectively to maximize ROI.
- Develop and implement strategies to generate high-quality leads through digital channels and collaborate with commercial and marketing teams to ensure alignment and achievement of lead generation goals.
- Implement and manage automation processes