Brand Marketing Insights

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/827rgq

ppWithin the Brand Marketing department, the candidate will work closely with the Project Management and Research Insights teams to assess the effectiveness of global marketing and retail initiatives, support project brief development and implementation, and translate market and competitive insights into clear, actionable recommendations aimed at strengthening brand desirability and business performance. /p h3Job responsibilities /h3 pbMain Accountabilities /b /p pbPost-Project Insights and Analysis /b: /p ul liEvaluate the performance of key brand activations, including global campaigns, product launches and events, by synthesizing qualitative and quantitative data into comprehensive post-project reports and actionable recommendations to optimize future marketing strategies and maximize ROI. /li liMonitor ongoing KPIs for key projects, ensuring timely sharing of relevant insights with Brand Marketing, Project Managers and senior management. /li /ul pbProject Planning /b: /p ul liContribute actively to project brief development and KPI definition. /li liEnsure consistent alignment and sharing of key project information, updates and timelines within and beyond the team, supporting cross-functional coordination and operational efficiency. /li liCollaborate with internal stakeholders on the development of project launch packages /li /ul pbCompetitive Marketing Monitoring Strategic Insights /b: /p ul liMonitor and analyze key competitors’ marketing strategies, campaigns and experiential activations, delivering regular competitive intelligence reports and strategic insights in collaboration with central and local teams. /li liProvide relevant insights to support project brief development. /li liDevelop and share quarterly reports on key competitors, highlighting relevant trends and strategic implications. /li liConsolidate and share key market and consumer insights to support brand and business decision-making.



/li liConduct detailed monthly monitoring of key competitors’ paid media activities to support the development of strategic marketing frameworks. /li /ul h3Profile /h3 pbTechnical Skills /b /p ul liUniversity degree in Marketing, Market Research, Business Analytics or related field /li li3–5 years of experience in a similar role, preferably within the luxury industry /li liStrong quantitative and qualitative analytical skills, with proven ability to interpret complex data, identify meaningful patterns and translate findings into clear insights and recommendations /li liSolid understanding of marketing strategies, media channels and performance metrics /li liExcellent command of Microsoft Office applications, particularly advanced Excel and PowerPoint /li liFluency in written and spoken Italian and English is required /li /ul pbSoft Skills /b /p ul liStrategic and Critical Thinking /li liStrong organizational skills, with the ability to manage multiple priorities /li liHigh degree of flexibility and adaptability /li liProactive approach and collaborative mindset /li liAccuracy and attention to detail /li /ul h3Additional information /h3 pFor new joiners in this role in Italy, the initial annual gross salary is EUR 48.000 /p pThis salary has been determined on the basis of objective and gender-neutral criteria and corresponds to the compensation normally granted for this position at the time of publication of this job posting. Actual compensation may vary depending on factors such as your unique combination of experience and skills, seniority, and current organizational needs. /p pIn addition to the benefits provided by law,



further benefits may be granted in accordance with current company policies. /p pThe employment relationship will be governed by the provisions of the applicable national collective bargaining agreement (CCNL Terziario, Distribuzione e Servizi), as applied by Bulgari in Italy. /p pBvlgariwas founded in the heart of Rome in 1884.Over the decades, the Brand has established a worldwide reputation as magnificent Roman High Jeweler and icon of Italian art of living.br aria-hidden="true"/Through a pioneering vision, the company’s international success has evolved into a global and diversified luxury purveyor of products and services, ranging from fine jewels and high-end watches to accessories and perfumes, and featuring an extended network of boutiquesand hotels.br aria-hidden="true"/Demonstrated through its numerous philanthropic partnerships,Bvlgarideeply believes in innovating the present for a sustainable future through its commitmentto Social Environmental Responsibility and giving back – to nature and to the community. In 2024 the Maison announced the creation of Fondazione Bvlgari, reinforcing its devotion to building a meaningful tomorrow through care, generosity and long-term dedication.br aria-hidden="true"/ /p h3Crafting Dreams Starts With Yoursbr aria-hidden="true"/ /h3 pbAt LVMH, people make the difference in the art of crafting dreams. /bbr aria-hidden="true"/Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community.br aria-hidden="true"/Join us at LVMH, where your talent is at the heart of our collective successes.br aria-hidden="true"/ /p /p #J-18808-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/827rgq