Enterprise MarTech Program Manager
Pubblicato il 26-09-2026 - Turismo e tempo libero in Genova
Job Description
Bridge business and technology to deliver the next generation of enterprise platforms and digital capabilities.
Within our Marketing & Direct Sales department at Costa's Genoa Headquarters , the Enterprise MarTech Program Manager will play a key role in one of the company's most strategic transformation initiatives: Omnichannel Personalization & Pricing and bundling. Working at the intersection of business strategy, commercial transformation, and technology, you will help ensure that Pricing & Bundling evolves as a fully integrated business capability, connected to Personalization powered by Customer Data Platform, omnichannel activation, and the broader MarTech ecosystem. Through this opportunity and leveraging on GenAI capabilities, you will contribute to shaping the platforms, processes, and integrations that will support Costa's future growth and customer experience ambitions.
Live your ambition. Lead with impact
As part of the Marketing Operations team , you will play a pivotal role in enabling Costa's transformation agenda,
with a particular focus on the strategic evolution of our Omnichannel Personalization & Pricing and bundling. Acting as the bridge between business stakeholders, technology teams, consulting partners, and vendors, you will help ensure that commercial transformation initiatives are translated into scalable platform capabilities and integrated solutions. Through your contribution, you will support the successful delivery of complex enterprise programs, helping the organization connect business ambition, technology innovation, and operational execution.
Platform Strategy, Integration & Business Enablement You will contribute to the evolution of Costa's MarTech and commercial technology ecosystem, helping define requirements and capabilities across key platforms and integrations. By bridging business needs and technology solutions, you will support the development of future-ready capabilities that enhance personalization, operat