We are looking for a proactive and results-driven Sales Specialist – Forklifts and Port Machinery to promote and sell XCMG forklift products within the assigned area. The role involves developing strong relationships with existing and potential dealers, identifying new business opportunities, and driving sales growth in line with company targets.

Key Responsibilities

Actively promote and sell XCMG forklift products to existing and potential dealers within the assigned area

Develop and maintain strong, long-term relationships with dealers

Identify new business opportunities, prospect new clients, and build a strong sales pipeline

Assist in achieving sales targets and support sales development and forecasting activities

Prepare accurate quotations and proposals, negotiate commercial teams, and close deals

Track orders and ensure timely invoicing in coordination with internal departments

Collaborate closely with the Forklift Product Management to align sales strategies and product positioning

Work cross-functionally with internal teams to ensure high levels of customer satisfaction

Monitor industry trends, competitor activities, and market developments, proposing effective sales

Represent the company at trade shows, exhibitions, and industry events

Requirements

Proven experience in sales in forklift equipment

Strong negotiation and communication skills

Ability to build and maintain long-term business relationships

Results-oriented mindset with strong forecasting and planning capabilities

Ability to work independently, willingness to travel

Good written and spoken English

Salary range: €50,000 - €70,000 + commission-based structure

About Us

XCMG is one of the worlds leading manufacturers of construction machinery, developing state-of-the-art excavators, cranes, earthmoving equipment, and road construction machines for the construction, mining, and energy sectors.

XCMG Italy represents the Group in the Italian market, supporting customers through sales, service, and after-sales activities, in close coordination with the European headquarters. We work to promote growth, innovation, and operational excellence, leveraging global expertise and adapting it to local needs.

At XCMG Italy, you will have the opportunity to grow professionally and make the most of your skills in an international, intercultural, and forwoard-looking environment, where collaboration and development are at the core.

Sales Specialist Forklift and Port Machinery

Experte Im Bereich Arbeitssicherheit Und Bauwesen

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