Sales Manager – Proactive MICE/Groups

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/82k5ef

Role Purpose

Generate new business in the MICE (Meetings, Incentives, Conferences, Events) and Groups segments through proactive prospecting, developing new corporate accounts, MICE agencies, and event organizers.

Key Responsibilities

- Identify and acquire new clients in the MICE and Groups segments through proactive prospecting (cold calling, networking, site inspections).

- Develop and manage the MICE/Groups sales pipeline, from RFP to contract signature.

- Attend trade shows, workshops, and industry events dedicated to the MICE segment (e.g., IMEX, IBTM, corporate trade fairs).

- Build lasting relationships with MICE agencies, PCOs (Professional Congress Organizers), and corporate accounts.

- Track production targets and the conversion of enquiries into confirmed contracts.





- Work with the relevant team on the optimal allocation of space and rooms for the groups/MICE segment.

Requirements:

- Degree in Economics, Management, other STEM, or Event Management.

- At least 3–5 years of MICE/Groups sales experience in hospitality, with a proven new-business development track record.

- Strong proactive prospecting/hunting skills.

- Knowledge of the Italian and international MICE market.

- Excellent relationship-building, negotiation, and presentation skills.

- Fluent in Italian and English; a second language is a plus.

- Willingness to travel frequently.

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/82k5ef