Paid Media Manager, International

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/82rp59

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Paid Media Manager, International based in Italy.
This is a high-impact international growth role focused on building and scaling paid media across multiple global markets.
You will own the paid acquisition engine across the UK, EU, Canada, and Australia/New Zealand, with a particular focus on launching and expanding Meta and Google campaigns.
Rather than simply setting strategy, you will be deeply hands-on, building campaigns, measurement systems, testing frameworks, and market-specific playbooks yourself.
You will manage significant media investment while balancing customer acquisition costs, lifetime value, and contribution margin.
The role offers the opportunity to shape international growth from the ground up and determine which markets and channels should scale next.
You will work closely with creative, product, and lifecycle teams across countries and time zones in a high-trust, remote environment.
As proven performance creates scale,



you will also help build the specialist team, workflows, and operating model needed for long-term international growth.
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Accountabilities:
Launch, manage, and scale Meta and Google paid media campaigns across priority international markets, including the UK, Canada, Australia/New Zealand, and key European markets such as Germany.
Own paid media measurement end to end, including Conversion API (CAPI), GA4, GDPR-compliant tracking, incrementality testing, and lift testing.
Manage substantial annual advertising investment, scaling spend into the millions while protecting CAC, LTV/CAC, and contribution margin.
Build a repeatable testing engine covering creative concepts, audiences, offers, campaign structures, and localized landing pages.
Adapt campaigns and acquisition strategies to the specific dynamics, customer behaviors, and competitive environments of individual international markets.
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Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/82rp59