City-Driven Retail Activation Lead

27 set - Roma
Adidas

adidas Retail Marketing Activation Expert role in Rome connects Concept Stores with the city and communities, driving brand heat and business impact. You will orchestrate retail activations, events, influencers, PR, media and community engagement to keep stores best in class.

You’ll bridge consumer journeys with adidas brand strategy, collaborating with internal and external stakeholders to deliver impactful activations that elevate perception and store performance.

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