Content Marketing Manager
Pubblicato il 27-09-2026 - Jobgether in Piacenza
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Content Marketing Manager in Italy. This role sits at the intersection of crypto markets, editorial storytelling, and performance‑driven marketing. You will be responsible for shaping and executing content that educates, engages, and converts a sophisticated global audience of traders, investors, and industry professionals. Working in a fast‑paced and highly technical environment, you will transform complex financial and crypto topics into clear, insightful, and impactful narratives. The role requires strong editorial judgment, market awareness, and the ability to align content with broader business and product goals. You will collaborate closely with analysts, traders, designers, and marketing stakeholders to deliver high‑quality content across multiple channels. This is a highly visible position where your work directly influences brand authority, user engagement, and platform growth.
Accountabilities
- Lead and execute content marketing initiatives aimed at driving traffic, engagement,
lead generation, and customer retention.
- Develop and maintain an editorial calendar aligned with business objectives and product launches.
- Create, edit, and oversee high-quality content including blog articles, research summaries, and educational materials.
- Collaborate cross‑functionally to build and deliver a cohesive content and editorial strategy.
- Apply a strong brand publisher mindset to create audience‑focused content optimized for conversion.
- Manage content distribution across digital channels including blogs, social media, email, and newsletters.
- Oversee SEO strategy, content structure, categorization, and optimization for discoverability.
- Analyze content performance metrics and continuously optimize based on insights.
- Coordinate with internal and external creative resources including writers, designers, and agencies.
- Support the promotion of research, tradin