Marketing & Market Insights Specialist

27 set - Milano
Coster Group

For our Corporate House in Pero (Milan), we are looking for a Marketing & Market Insights Specialist to join our Group Marketing team.The candidate will report directly to the Senior Marketing Manager and will help turn business questions, market information and customer knowledge into clear insights that support better business decisions.The role will work with information from CRM, websites and digital channels, customer enquiries, events and trade shows. It will also cover market and competitor intelligence, customer insights and innovation monitoring, combining internal and external sources to understand relevant market dynamics and identify opportunities.Scorra verso il basso per trovare i dettagli completi dell'offerta, inclusa l'esperienza richiesta e le mansioni associate.The main activities include:Defining business KPIs and analytical frameworks for marketing and commercial decision-makingWorking with the Business Intelligence & Data Integration department to define business questions, required data, dimensions, segmentations and analytical frameworks.Conducting market, customer and competitor analysis and identifying relevant trends and opportunitiesCombining and interpreting quantitative and qualitative information from internal and external sourcesTranslating findings into clear insights,



implications and recommendations for key stakeholdersMonitoring the impact of decisions and initiatives over timeCommunicating complex information clearly to support informed business decisionsThe ideal candidate will bring:5+ years of experience in marketing intelligence, strategic marketing, market research, customer insights or similar fieldsStrong analytical skills, commercial awareness and ability to interpret complex informationAdvanced Excel skillsBasic knowledge of Power BI or similar data visualization toolsExperience with CRM systems, with SAP C4C considered an advantageExperience defining KPIs, metrics and analytical frameworksExperience in market, customer and competitor insightsStrong critical thinking and ability to identify patterns, opportunities and emerging trendsExcellent communication and storytelling skills, with the ability to turn findings into clear recommendationsCritical AI xysqume literacy and the ability to fact-check and validate AI-generated outputs Strong curiosity and ability to connect insights across different sources and business areasEnglish at B2 level or above, with C1 preferredWhat We OfferPermanent contract (CCNL Metalmeccanico)Annual gross salary between €40.000 and €47.000, based on experienceCompany canteenUp to 8 days of remote working per monthCoster is an Equal Opportunity Employer committed to creating a Diverse & Inclusive environment. We are actively looking for qualified candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability, or age.

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