Brand General Manager
Pubblicato il 27-09-2026 - L'Oreal in Milano
**BRAND GENERAL MANAGER**
**We have the capacity and the purpose to create the beauty that moves the world. Lead a brand, lead a team, lead a change, to develop the brand’s portfolio and image, turnover, and profitability in the market, this is what we propose to you - a leadership challenge**: - Define the strategy to accelerate the brand's growth in the country in terms of market share and sales growth, enhancing brands' attraction, image, and awareness
- Guide the execution of the international brand strategies in the country, cascading the brand’s insights in the local context to achieve the goals, in close liaison with regional and global teams
- Pilot the channel shift with a key focus online, through the implementation of the digital vision and philosophy of the Group.
- Manage and be accountable for the Brand P&L;: define, optimize, and monitor budget objectives (profitability, stocks, inventory, account ) to achieve profitability goals and brand’s performance in cooperation with all teams
- Define, implement, and monitor marketing activity with your team (launches, renovations, repositioning of products, media, competitor analyses, field activities ) and distribution strategy; build strong relationships with the trade and commercial
- Recruit, develop, and manage teams, ensuring knowledge transfer, people growth, and change management to prepare the key players for the future.
**REQUIREMENTS FOR THIS OPPORTUNITY**
**Proven results orientation of 13-16 years of working experience, **conveying enthusiasm, building consensus around new ideas, and inspiring a “can-do” approach, as shown by:
- Marketing management experience characterized by the achievement of significant business and identifying initiatives that generate revenues
- Developing an effective working relationship with the sales team and its key clients, including joint development and execution of Commercial/Marketing actions.
**Competency in leading a team with generosity** in an international informal environment, as shown by: - Demonstrated ability to work within a global organization, interfacing both local and international executives and leading culturally diverse business teams
- Great people development and motivation skills highlighted by the ability to coach and develop reports in a multicultural environment. Fluency in Italian and English is a must. **Customer-orientation, sustainability mindset, and digital savviness **as shown by: - Demonstrated ability to shape/articulate a sound and successful Digital Marketing strategy with regard to competitive markets and ability to utilize market knowledge and customer relationships to drive insight
- Strong entrepreneurial personality having a strong drive in the development of business opportunities in the long-term as well as being prepared to take risks
- Master the local sustainability landscape and build your brand roadmap aligned with our L’Oréal for the Future objectives **Capability in managing stakeholders**, negotiating, and persuading, as shown by: - Success in gaining commitment and agreement of peers within the MANCOM, team and international partners to agreed plans and projects
- Ability to communicate well at all levels and to empower the organization constructively and collaboratively At L’Oréal, we are not a million, but we impact a billion. This challenge is for you.
**APPLY NOW.**
- **Vous pouvez postuler à trois offres maximum sur une période de 30 jours consécutifs.**:**: