Digital Marketing Specialist
Pubblicato il 27-09-2026 - Galileo Global Education in Milano
NABA is currently seeking motivated individuals for the role of Digital Marketing Specialist. Reporting directly to the Digital Marketing Acquisition & Performance Manager, the specialist will support the execution, optimization, and continuous improvement of NABA's digital acquisition activities across international markets.
Responsibilities
- Execute and optimize paid acquisition campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and other relevant digital platforms.
- Manage campaign implementation, audience creation, creative uploads, tracking validation, and quality assurance.
- Monitor campaign performance, budgets, funnel KPIs, and business metrics, translating performance data into actionable insights to improve acquisition efficiency, lead quality, and overall campaign effectiveness.
- Support the execution of A/B tests across campaigns, audiences, creatives, and landing pages.
- Prepare recurring performance reports and dashboards using GA4, Looker Studio, and other analytics tools.
- Collaborate cross‑functionally with CRM, Enrollment, Content,
and SEO & Tech teams to support integrated acquisition initiatives and improve the prospective student journey.
- Coordinate operational activities with external media agencies, ensuring timely execution and quality standards.
- Support the implementation of tracking solutions, conversion measurement, and attribution models, ensuring data quality across digital platforms.
- Support email marketing (DEM) activities by creating email templates using marketing automation platforms, with basic HTML customization when required.
- Create, publish, and optimize landing pages and web content using CMS platforms, ensuring alignment with campaign objectives, brand guidelines, and conversion best practices.
- Drive Conversion Rate Optimization (CRO) initiatives across landing pages and acquisition funnels through experimentation and data‑driven optimization.
- Continuously explore new digital advertising feature