28 set - Bardi
Bain
In this Specialist, Practice Marketing – Industry role, you drive marketing programs that raise Bain’s visibility and credibility among priority clients. You’ll partner with practice leaders and marketing colleagues to execute cross-channel campaigns and account-based initiatives that support growth. The role offers global exposure and the chance to influence Bain’s market positioning through data-driven insights and collaboration with editorial, digital, and events teams. You’ll work hands-on to optimize campaigns, events, and assets that matter for key accounts, shaping our industry leadership.Faccia ora il prossimo passo nella sua carriera: scorra verso il basso per leggere la descrizione completa del ruolo e invii la sua candidatura.Develop and execute marketing strategies that boost awareness and credibility for Bain among priority accounts and clientsIdentify target audiences and channels (events, advertising, speaking opportunities, influencer collaborations) to reach themAnalyze data to generate performance insights and optimize activities for key decision-makersMonitor industry and marketing trends to inform decision-makingConduct market and competitor research to refine positioning and approachUse Bain’s CRM to support audience targeting and priority accounts data needs in collaboration with CRM colleaguesPlan and execute marketing activities for priority accounts with alignment to industry and capability strategiesMaintain relationships with priority accounts to inform plans and outreachDeliver cross-channel campaigns (email, paid media, social, video,
in-person activations) and optimize channel mixCollaborate with Client Heads and account teams to identify high-relevance opportunities and run account-based marketing in support of sales plays and must-win opportunitiesCreate and update foundational marketing assets (webpages, partner profiles, materials)Support email campaigns with content framing and targeted mailings to priority audiencesAdvise on and use internal content marketing platforms to aggregate data and identify gapsMeasure campaign results with analytics and feedback to refine strategies for priority accountsSupport event execution for conferences and client events, coordinating with account teamsPrepare communications to promote marketing activities to internal audiencesContribute to process improvements and problem-solving with teammatesAdopt new tools, including GenAI, xysqume to increase team efficiencyBe flexible and adapt to new projects and team needs as they arise3-4+ years of relevant B2B marketing experienceExpertise in marketing programmes and processesStrong written and oral communication; able to liaise with senior stakeholders with minimal guidanceAbility to engage with external contacts as a Bain marketing representativeClient-centric mindset and calm under pressure with adaptability to senior inputExperience coordinating and executing projects and large events, including budget managementproblem-solvingCRM usage and data analysiscampaign analyticscontent and asset managementSpecialist, Practice Marketing – Industry pavia, lombardia, it#J-18808-Ljbffr
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